Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
創建者 Sumana M•
Just one word for this awaesome course and speacially the Professor! Fabulous! Just loved it! Thank you Coursera and University of Pennsylvania Wharton for giving us an opportunity to learn this course.
創建者 Christopher F•
Great course with a lot of insightful information regarding the psychology behind marketing and branding. I enjoy the method of teaching in this course and the way that the information is communicated.
創建者 Mai L•
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
創建者 Marina K•
This was an excellent course I really enjoyed.
Jonah is a very comprehensive tutor it helped me build a content strategy and a general framework.
Congratulations and thank you for the educational trip.
創建者 Dwayne R A•
Jonah Berger delivers "Viral Marketing and How to Craft Contagious Content" in a very smooth, comprehensive and engaging approach. Well done. Thank you for taking the time in producing this course.
創建者 Ankit S•
Great course with a lot of insights! The examples were such good ones that really helped understand why something works the way it does. Brilliant instructor who was engaging from start to finish.
創建者 Anthony L•
Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.
創建者 Svyatoslav A•
Nice manner of presentation, very clear, well designed without info overloading.
A lot of examples make it easier to remember the mail topics.
Thank you very much for this course!
創建者 Khanyisani K•
This course was amazing. It was well delivered, engaging and mostly it made me learn about the psychological aspect of marketing that I wouldn't otherwise have known had I not taken this course.
創建者 Isabel M•
Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.
創建者 B M S M•
This course was very intuitive. The instructor showed a lot of practical examples from the real-world that helped to understand the relevant knowledge. I'm really happy that I took this course.
創建者 Vidya K•
The course was interesting as in my opinion it not only touched on marketing but also social psychology. In addition all the material was presented fairly well with an ample amount of examples.
創建者 Vineet N G•
I loved this course as it provided insight into crafting Contagious Content.
"Only 7% of word of mouth is online" was a revelation. Thank You, Prof. Berger & Coursera, for offering this course.
創建者 Jennifer A•
Professor Berger was engaging and shared easy-to-understand marketing concepts that I will be able to incorporate at work, as well as in my personal life. I will look for more of his courses.
創建者 Dhruv P•
Amazing course taught with great examples. Associate Prof. Jonah is an awesome tutor. Thank you for teaching me in such a great way. Great experience to learn from this resource. Really Happy.
創建者 Mirna O•
Very simple but insightful course! The videos were of high quality, the professor communicated very well the subject, and I like the homework load that wasn't that much so I can stay focused.
創建者 Nickle L•
The tips and principles that I learned from this course is priceless. I can't wait to apply them to my business. Thanks very much professor. I also consider to buy the book for my references.
創建者 Gehad M•
This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.
I'm still in the middle of the way and yet many thoughts and ideas have changed and improved in the marketing field as I'm working on my own project, it worths enrolling, thank you so much!!
創建者 David B G•
Excellent course. Professor Jonah Berger really has mastery in helping the student to learn significantly; I like the way he teaches, he’s an expert in his area. Couldn’t be more satisfied!
創建者 Susanne S•
The course helped me to get a great overview of the scientific background for Viral Marketing and key factors to keep in mind when building a now marketing strategy for a product oder idea.
創建者 Lau J H•
As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!
創建者 Sameer G•
One of the most thought provoking and insight giving course in have completed. It is going to help me in my future life abundantly. Jonah Berger is a genius. very happy with the learnings.
Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.