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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,829 個評分
934 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


151 - Viral Marketing and How to Craft Contagious Content 的 175 個評論(共 915 個)

創建者 Anna S R

Oct 27, 2017

Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.

創建者 Idan L

Sep 22, 2017

Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.

創建者 Chelakara S

Apr 27, 2017

Lecturer was smart, to the point, easy to understand, good flow and had just the right dose of humor. He treated the students with respect — meaning, he did not make us feel stupid. I’d love to take more classes from this guy.

創建者 Diego M

Oct 16, 2017

Very complete and incredibly informational!

創建者 Ponprom R

May 07, 2017

I took this course when I was launching a new internal product. I've always been an individual contributor. So, having to convince and make the new product CATCH ON is totally outside my comfort zone. Prof Jonah Berger has laid out key frameworks and vivid examples in his lectures. The lessons stick on my memory and spur new ideas for my project. I've started applying the principles introduced in this course to my project and the participation rate improved significantly in 2 weeks! Thank you again for your hard work in this marvelous field.

創建者 Nur L b A A

Jan 16, 2017

I find the lecture videos very understandable.

創建者 sabrine h

May 23, 2017

Excellent course and excellent teacher. Thank you very much.

創建者 Charmaine G

Sep 04, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

創建者 Arianna

Jul 26, 2017

clear and nicely described. Interesting topic, thanks!

創建者 Elisabeth Z

Jan 03, 2018

Great information presented in a straightforward and entertaining platform. I audited the class.

創建者 Paolo M

Jun 03, 2017

Very interesting course, great trainer.

創建者 Mariela S H

Jun 07, 2016

Loved it, very useful and easy to understand and put to practice.

創建者 Elena K

Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.

創建者 Terry B

Mar 06, 2017

This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.

創建者 Francisco J M E

Jun 23, 2017

Amazing course!

創建者 Andrea C B

Apr 03, 2017

Amazing content! I'm really happy I took this course.

創建者 Goran O

Jun 11, 2017

Excellent course. Knowledge gain with this course is applicable in all spheres of life.

Thank you!

創建者 Marshall S

Jun 21, 2017

Great introduction to marketing

創建者 'Kunle A K

Mar 18, 2017

Quite apt & easy to understand & apply

創建者 sachin s

Jun 12, 2016

I loved it. :)

創建者 Farah S

Apr 18, 2017

I liked the simple but yet informative way of how the course is delivered

創建者 David L

Jan 24, 2018

Amazing course!

創建者 Natalia

Sep 18, 2017

It was a great course, though a bit short and is consistent of videos and quizzes only. It'd be great if it had some practical exercises - assignments or experiments. Since one of the major covered topics is social media I would imagine it won't be difficult to offer some examples or practical tests in that field.

創建者 Josiah M

May 23, 2017

After reading dozens of books and taking way too many courses, I found something that actually teaches principles rather than techniques! Amazing!

創建者 Özge S G

Apr 02, 2018

Very useful and enjoyable. It is short but I passed the course with a lots of information.