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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
stars
2,882 個評分
948 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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151 - Viral Marketing and How to Craft Contagious Content 的 175 個評論(共 930 個)

創建者 Anna V

Jan 26, 2016

Insightful course with basics of communications provided in understandable well-structured and concise format. Friendly professor and a lot of illustrative examples. Perfect :)

創建者 Paresh B

Mar 05, 2016

The contents of this course is just awesome and a must do course for anyone looking for an expertise in marketing.

Thank you Coursera for making this course available to us.

創建者 Kevin R

Apr 22, 2018

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

創建者 Vivek S

Aug 02, 2017

This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.

創建者 Wandile M

Jan 02, 2020

The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.

創建者 Садыков Ч З

Nov 07, 2018

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.

創建者 Clemdon S R B

Jul 19, 2017

It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.

創建者 Elizabeth R

Sep 07, 2018

I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.

創建者 Keith D

Feb 06, 2017

Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter

創建者 Aris D

Oct 27, 2016

Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.

創建者 Ganna P

Nov 30, 2017

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

創建者 Esteban R

Sep 09, 2017

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

創建者 Boules N L

Jun 15, 2017

Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !

創建者 Chiheb C

Aug 03, 2019

I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)

創建者 James

Dec 22, 2015

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

創建者 luis

Nov 02, 2017

Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))

創建者 Jaima S

Sep 12, 2017

Great class, easy to follow and very engaging. Followed this up with Johna's book, which helped to retention and better understanding of how to apply the STEPP!

創建者 Atisha M

May 16, 2018

I simply loved the course. it is ver helpful and extremely detailed. The exercises are decent and the content is exactly what it is described as! Great choice.

創建者 Pablo M

May 09, 2017

I am satisfied with the course. It was short but with so much information. The teacher use good examples to explain marketing concepts. I highly recommend it.

創建者 Celine B F

Mar 12, 2017

Very informative and well explained! Interesting supplements to the lessons through videos and the instructor, Jonah Berger, taught the lesson clearly. Kudos!

創建者 Aayush S

May 15, 2019

Good and Practical course, the knowledge is useful and can be used in any field of work besides it help one make better decisions whether long or short term.

創建者 Hannah T

Oct 17, 2017

This was a very informative and engaging course. I learned a lot of useful marketing tools. The professor was a very knowledgeable and compelling instructor.

創建者 RINKESH A

Jun 03, 2017

Thank you for sharing such a wonderful analysis and your insights regarding the viral marketing. Your insights on network and its type are also very helpful.

創建者 Sheny O

Jul 27, 2019

the course was so simply explained and detailed. thank you coursera for this and more. i hope i am granted fiancial aids to further my knowledge acquisition

創建者 LAKSHMANAN R

Nov 14, 2017

The examples are accurate and interesting. The perfect blend of theoretical and practical information which can be implemented on our work right from day 1.