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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,769 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


1526 - Viral Marketing and How to Craft Contagious Content 的 1550 個評論(共 1,556 個)

創建者 Sarah R T


I enjoyed what I learned and found it very useful, but I'm not sure why it cost $95 dollars for the certificate versus $50. I've taking Coursera classes that required more of my time and energy.

創建者 Kit A


The course content is interesting but it is way too short and so little content inside, a bit disappointing..... Nevertheless, thank you very much for creating this course. I enjoyed it.

創建者 Ilicia A


Beginner level. A good introductory lesson for someone who is starting out in marketing or wants to learn behavioural science and the power of influence through social network.

創建者 Frederik O


Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

創建者 Vasundhara C


This was useful, I imagine I will have to take another course to supplement this basic information. I just wish the sound had been more audible.

創建者 Jonathan C


The subject is very interesting but I think it can be better with some practical exercises to incorporate the valuable information. Thanks!

創建者 Jorge T R


Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

創建者 pm


Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

創建者 Jose F A


Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

創建者 Joan C


Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

創建者 Nella A


It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

創建者 Elias


Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

創建者 Adriana A J


It's very concrete information related to a particular book, but the ideas are simple and easy to understand

創建者 Cristian T


It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

創建者 Katarina


High quality content but unf. its too short to aquire an deeper insight into viral marketing.

創建者 Vincent A G L


The foundations may still hold true but the references are really outdated.

創建者 Prashant C


It's good course to know abouts basics of crafting contagious content..

創建者 Nishant C


I would have liked more examples and ways to apply these learnings.

創建者 Darmen S


Good instructor but a very theoretical course.

創建者 Dissara U


Good for watching, but need more exercise.



Content was good but not very helpful.



it is good for beginner level

創建者 Soledad G


It's quite entertaining.

創建者 Guneet K


Very Basic Information.

創建者 Tushar V


averagely interesting