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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,831 個評分
935 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


51 - Viral Marketing and How to Craft Contagious Content 的 75 個評論(共 916 個)

創建者 sabrine h

May 23, 2017

Excellent course and excellent teacher. Thank you very much.

創建者 Charmaine G

Sep 04, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

創建者 吳沛燊(Pei-shen W

Mar 03, 2017

A self-contained, handy and practical guide to craft contagious content for marketing.

創建者 Ihab H

Sep 12, 2017

Very practical, realistic course which revealed the scientific part of viral world

創建者 Sanjay K

Jul 03, 2017

Very well Structured and easy to comprehend!


Jan 06, 2017

Outstanding. Short course, easy to follow along and very insightful

創建者 Dmitry A D

Dec 07, 2015

Very good material, easy and clear for understanding lectures and very good professional speaker! Thank you very much for sharing this course on Coursera! I would be honored to participate in any course done by the same team in the future. Once again THANK YOU VERY MUCH! You guys are superb!!!

創建者 Gerson A

Dec 21, 2017

very useful and simple understanding

創建者 Amir V

May 05, 2016

very well structured and explained. Thank you.

創建者 Craig A

Aug 20, 2017

One of my favorites

創建者 Conrad A

Sep 06, 2017

Very informative . Thank You.

創建者 Janine W

Jan 03, 2018

I really enjoy

創建者 Diego G T

May 28, 2017

Excelente, ameno, directo al punto y realmente práctico.

創建者 AM

May 04, 2017

Have also read your book - this was a pleasing refresher. I was hoping for more pictures of the examples and stories you gave. All the best.

創建者 Heather R

Sep 05, 2017

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

創建者 Osama s

Mar 04, 2016

great course and it provides an awesome ways of thinking

創建者 Kim N

Nov 29, 2016

Amazing material!

創建者 Mariana F

Oct 23, 2017

Excellent course, very helpfull

創建者 Yifan F

Apr 14, 2017

My favorite class on marketing so far! Never skipped a second haha

創建者 Vira A

Aug 08, 2016

awesome structure of courser and very clear explanations!

創建者 Ganna P

Nov 30, 2017

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

創建者 Veronica G G

Jun 11, 2017

Great course, great professor. Clear & concrete explanations.

創建者 Larissa M

May 30, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

創建者 David C H

Jun 12, 2016

The author is very engaging and made the material easily understandable and enjoyable.

創建者 Tito G O

Nov 16, 2017

great material ! good explanation, clarifying points, congratulations!!