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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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526 - 550 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Mateo C G

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Oct 22, 2016

Very informative and complete, poses great questions that are resolved as the course develops. Highly recommend it.

By Egbochuo O P

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Aug 16, 2017

Great! Very educational. Presented more insight on contents for marketing in order to achieve a much higher reach.

By fan

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Sep 7, 2022

Very insightful course. Both the content and the teaching style are engaging. I just hope there is more of this.

By Orestis M

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Feb 14, 2021

One of the best courses ever! The examples as well as the style of delivery were impeccable. Totally recommended!

By Lawrence B

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Oct 4, 2020

The course is quick, and very engaging. I appreciated all of the correlative lessons one could apply immediately.

By Charmaine G

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Sep 4, 2017

Great course! Very informative and easy to follow and understand. I will be applying quite a few of these. Thanks

By Isabelle M

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Feb 14, 2017

Thanks for these valuable insights. These are really inspiring and I'm willing to put them in practice very soon.

By Nicole L

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Jul 21, 2022

Professor Jonah Berger is excellent, engaging and funny. Great content examples and easy to understand language.

By Felicia C

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Jun 29, 2020

Love that the lectures are short yet practical, and the tools presented easy for anyone to learn and apply them.

By Junep O

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May 26, 2020

One of the best courses available on online marketing! Thank you so much Professor Berger. God bless you always.

By Paridhi J

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Jul 8, 2019

A wonderful learning experience. It was similar to the courses taught at my B-school but in a much better manner

By shiva g

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Jul 4, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

By LaShonda B

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May 5, 2020

The instructor is very informative and knowledgeable! I wish this instructor offered more classes!!!!!!!!!!!!!!

By Yousef A S

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Apr 27, 2020

The coach is very excellent, the course is excellent, helpful and of great value, and I benefited a lot from it

By Mina D

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Mar 20, 2020

Loved it! Very useful, really simple and vivid examples and most of all - interesting and not hard to memorize.

By Allen K

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Aug 21, 2018

Amazing course taught by GENIUS! After taking this course, I feel like a blind man who SEES for the first time.

By Valerio V

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Aug 29, 2017

Short, and on point, a good dose of psychology and facts that explain some of the core science behind virality.

By Elena K

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Jul 13, 2017

Very informative yet short and to the point. Really enjoyed it, looking forward to reading Prof. Berger's book.

By Bianca M S C

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Jul 2, 2020

This course help me a lot in viral content, well explain, love videos and examples, I am waiting more courses.

By Lilian P A

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Apr 1, 2020

Great course. It's really interesting, useful and it has great examples to understand every concept perfectly.

By Sola Z

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Aug 28, 2018

It was definitely the best course I've had on Coursera. Thank you Professor Berger. Wish you all the best.

Sola

By Danielle P

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Mar 27, 2017

I really enjoyed this course! I learned a lot, and the material and presentation was engaging and informative.

By Deleted A

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Feb 4, 2017

Everytime I find new information developed by Jonah Berger I attend it. He provides actionable, smart content.

By Ziad E

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Nov 23, 2022

This course is very useful and interesting besides, the professor is highly qualified and easy to understand.

By Stanislav K

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May 4, 2022

This was my first course on Coursera and I absolutey loved it! Now I have an appetite to learn more of those.