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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,769 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


451 - Viral Marketing and How to Craft Contagious Content 的 475 個評論(共 1,555 個)

創建者 Agosh B


Amazing course! Thank you! I would strongly recommend adding a module to explain practical applications of the topics taught.

創建者 Clark O


The Panda Cheese videos are worth it alone 😂 It is like a glorified TED talk, but was intriguing and valuable. I enjoyed it.

創建者 Carlos A


EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

創建者 Christy A


Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

創建者 Sagar B


Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

創建者 Ricardo A A


Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

創建者 Veana M Q


Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

創建者 Pooja V


Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

創建者 Sarah G


This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

創建者 Mary P


Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

創建者 Leo Z


Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

創建者 Christina S


I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!



The lecture was outstanding and the content was perfect. I am glad that I learned the science behind the viral marketing.

創建者 Adriana N D


Professor is engaging in his delivery of information, examples used are helpful to paint a picture of the lecture topics.

創建者 Mona D


This was a very exciting and informational course. It was very well explained, comprehensive, eye opening and intriguing.

創建者 Jerry M


Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

創建者 Laure A


great course. nice to have some science behind viral marketing. great examples to remember the content. amazing teacher.

創建者 Akhbar A A


I loved the course. All the explainations and examples areto the point and easy to understand. The instructor was great.

創建者 Marcus B


I love this course!

Professor Berger is an excellent lecturer on this subject and his book, Contagious is well written!

創建者 Erik A


Undeniably a practical course with tools to think more strategically about mraketing and making it as viral as possible

創建者 Tanya


It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

創建者 Jacqueline S


Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

創建者 Monika P


Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

創建者 Larissa M


Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

創建者 Ralph B


Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!