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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,769 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

2020年4月4日

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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451 - Viral Marketing and How to Craft Contagious Content 的 475 個評論(共 1,555 個)

創建者 Agosh B

2020年11月7日

Amazing course! Thank you! I would strongly recommend adding a module to explain practical applications of the topics taught.

創建者 Clark O

2020年10月11日

The Panda Cheese videos are worth it alone 😂 It is like a glorified TED talk, but was intriguing and valuable. I enjoyed it.

創建者 Carlos A

2019年6月18日

EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

創建者 Christy A

2018年4月29日

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

創建者 Sagar B

2017年5月2日

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

創建者 Ricardo A A

2017年4月26日

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

創建者 Veana M Q

2017年3月9日

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

創建者 Pooja V

2017年2月3日

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

創建者 Sarah G

2016年4月13日

This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

創建者 Mary P

2018年1月15日

Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

創建者 Leo Z

2017年8月16日

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

創建者 Christina S

2017年4月16日

I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!

創建者 RAMYA J

2020年12月9日

The lecture was outstanding and the content was perfect. I am glad that I learned the science behind the viral marketing.

創建者 Adriana N D

2020年8月29日

Professor is engaging in his delivery of information, examples used are helpful to paint a picture of the lecture topics.

創建者 Mona D

2020年6月7日

This was a very exciting and informational course. It was very well explained, comprehensive, eye opening and intriguing.

創建者 Jerry M

2017年9月24日

Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

創建者 Laure A

2020年11月4日

great course. nice to have some science behind viral marketing. great examples to remember the content. amazing teacher.

創建者 Akhbar A A

2020年9月10日

I loved the course. All the explainations and examples areto the point and easy to understand. The instructor was great.

創建者 Marcus B

2020年6月17日

I love this course!

Professor Berger is an excellent lecturer on this subject and his book, Contagious is well written!

創建者 Erik A

2020年6月17日

Undeniably a practical course with tools to think more strategically about mraketing and making it as viral as possible

創建者 Tanya

2019年12月11日

It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

創建者 Jacqueline S

2017年7月31日

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

創建者 Monika P

2017年7月4日

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

創建者 Larissa M

2017年5月29日

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

創建者 Ralph B

2020年2月23日

Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!