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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,768 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.


426 - Viral Marketing and How to Craft Contagious Content 的 450 個評論(共 1,555 個)

創建者 Ignacio V


Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.

Thinking of buying the book.

創建者 Albert H T


The course even with little background about marketing can give you a backbone on creating content to promote a product or service.



It's a light but highly effective, fresh, and useful marketing course. If you are interested in marketing you must try it for sure.

創建者 Ching-Wen L


Love the course. The professor speak clearly. He make the topic easy to understand. e.g. gave clear and easy-to-understand example.

創建者 Deniz K


Prof can try speaking a bit slower. English may be second language to many people and it would mkae it easier to follow the lesson.

創建者 Esmeralda C


​Very insightful!

Prof. Berger is a great comunicator and transfer concepts in a very easy to understand way.

Thank you Professor.

創建者 margarita a


This has been one of the best courses I`ve taken in coursera. Easy to understan, clear and with not much work...perfect for adults

創建者 Sumit J


This course is literally something that deconstructs everyday marketing we see online and around. Very insightful and informative.

創建者 Nikolai


I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

創建者 Ahmad Z


It was so great to enroll this course even if i did not purchase the the certificate but i have learned a lot

thank you very much

創建者 Seoyun L


Interesting content that is well presented in a concise and fun fashion. Great integration of videos and slides within the video.

創建者 Brenda N


Every insightful course, and also very easy to understand as the lecturer was relating everything to day to day life. Thank you.

創建者 N E


The professor designed a really well thought out and engaging course. I really enjoyed this and felt like I got a lot out of it.

創建者 Swetha N


The instructor taught very useful information. Like other courses in coursera, there can be some article suggestions to be read.

創建者 Kewal R G


the ideas and the examples with clear explanation made this course one of my favorite course in this platform. thank you so much

創建者 Clare A M


Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

創建者 Nelda M


Very useful information presented is a very inviting manner. The Professor was engaging and the content was easy to understand.

創建者 Tengis B


Great course!

Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!

創建者 Ada R F



I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

創建者 LeAnna C


r​efreshing, insightful, quick and efficent way to catch up on marketing ideals in coalition with principles of human behavior

創建者 Tiến V


This marketing course is practical and appealing. It helps me obtain useful knowledge about how to create contagious messages.

創建者 Agung N


Amazing teaching for the Professor, easy to understand and more practical implementation so i know what to do with this course

創建者 Brian A


Read the book & now completed the course. Really appreciate Jonah‘s ways & words of teaching. Great course & very useful info!

創建者 Khawlah A A


This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.

創建者 Sathish K S


When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.