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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,768 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

2018年12月20日

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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401 - Viral Marketing and How to Craft Contagious Content 的 425 個評論(共 1,555 個)

創建者 Christina O

2020年4月17日

Genuinely incredibly engaging and thought-provoking. This is a fun and informative course that can't be missed! I wish all were this fun.

創建者 manasi s

2020年4月15日

The Examples that the professor uses to explain all the various components in drafting content were really helpful in understanding them.

創建者 Carlos G J C

2020年1月28日

This course give you a very starting point to create and understand how to create contagious ideas and use it for any marketing strategy.

創建者 Anne-Héloïse P

2018年6月12日

I loved this course, especially the fact that the Professor gives so many examples which make the theory easy to understand and remember.

創建者 Sergio A F

2015年12月15日

Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.

創建者 Ahmed s

2021年11月13日

Great Course With Great Content help me to understand Great and Valuable Strategies and methods For making My Content Contagious Content

創建者 Santa Š

2021年1月10日

The course is like a summary that has many useful tips and tricks for anyone interested in generating buzz about the product or service.

創建者 Iva A

2017年10月21日

Jonah was very engaging and the course content was excellent. Short and to the point I gained full understanding. I wish there was more!

創建者 Pandapotan S

2022年7月15日

Very engaging course and it open realistic behaviour on what happen on consumer and helps me think deeper to create a marketing content

創建者 Audria I

2021年10月23日

as a small business owner, this course helps me understand the most important aspect in creating marketing content. thanks for insight!

創建者 Thomas H

2020年10月1日

Great insight into behaviour...this really solidified my understanding of contemporary marketing of products and ideas. 100% recommend.

創建者 Gabija R

2020年5月20日

Great! I learned a lot, the teacher was very engaging, and there was so much good information that I will be able to put to use! 10/10!

創建者 Alejandra A

2017年8月13日

Amazing course, I was engaged throughout the duration of each lecture and found the material not only useful but applicable. Thank you!

創建者 Jose A R S

2020年3月26日

Toda la información muy interesante y además de todo concisa. Las clases y el profesor hacen de este curso algo muy fácil de aprender.

創建者 Evonne

2017年9月26日

Excellent class with easy to follow concepts and useful materials. The instructor's examples add to the easy of information retention.

創建者 Abdul A

2022年6月11日

Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Amazing Course.

創建者 Joy B

2020年5月19日

Really interesting course. Professor has a simplistic way of breaking things down that helps with retention of content. I enjoyed it.

創建者 Sanya Z

2019年7月3日

Thoroughly enjoyed this course. The professor explained every concept so well, with examples. Would definitely recommend this course!

創建者 Debra

2016年2月8日

Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

創建者 Olga B

2020年5月21日

Absolutely loved this course! Short, engaging, informative, straight to the point. I completed it in only 2 days. Thank you so much!

創建者 Sol A O

2017年9月23日

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

創建者 Heather R

2017年9月5日

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

創建者 Bharath N

2017年7月3日

Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

創建者 Bisi O

2017年7月2日

I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

創建者 Margaret G

2017年6月27日

a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences