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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
3,819 個評分
1,280 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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251 - Viral Marketing and How to Craft Contagious Content 的 275 個評論(共 1,262 個)

創建者 Atisha M

May 16, 2018

I simply loved the course. it is ver helpful and extremely detailed. The exercises are decent and the content is exactly what it is described as! Great choice.

創建者 Sheena T

Jul 13, 2020

Great course! Classes are delivered to the point (short and sweet) with real examples which is easy to understand and a great reference on future application.

創建者 Pablo M

May 09, 2017

I am satisfied with the course. It was short but with so much information. The teacher use good examples to explain marketing concepts. I highly recommend it.

創建者 Celine B F

Mar 12, 2017

Very informative and well explained! Interesting supplements to the lessons through videos and the instructor, Jonah Berger, taught the lesson clearly. Kudos!

創建者 Aayush S

May 15, 2019

Good and Practical course, the knowledge is useful and can be used in any field of work besides it help one make better decisions whether long or short term.

創建者 Hannah T

Oct 17, 2017

This was a very informative and engaging course. I learned a lot of useful marketing tools. The professor was a very knowledgeable and compelling instructor.

創建者 RINKESH A

Jun 03, 2017

Thank you for sharing such a wonderful analysis and your insights regarding the viral marketing. Your insights on network and its type are also very helpful.

創建者 Sheny O

Jul 27, 2019

the course was so simply explained and detailed. thank you coursera for this and more. i hope i am granted fiancial aids to further my knowledge acquisition

創建者 LAKSHMANAN R

Nov 14, 2017

The examples are accurate and interesting. The perfect blend of theoretical and practical information which can be implemented on our work right from day 1.

創建者 Alvaro R

Aug 21, 2017

Really useful and practical, I particularly liked how the information given on this MOOC can be used on all kinds of cases, practices and work environments.

創建者 Essra A M

Feb 23, 2017

Excellent course presentation and content , very helpful thank you very much for taking the time to share all these pieces of knowledge , really appreciated

創建者 SAPTARSHI D

Jan 09, 2017

This course was indeed very informative and had played a big role in shaping up my concepts on Viral Marketing.

Thank you Prof. Jonah Berger and Coursera.

創建者 Jessica R

Dec 07, 2019

This course absolutely gave me new life :) Thank you for incredible insight and a beautifully laid out course - so sad its over as Ive loved every second!!

創建者 Nanda K K N

Aug 16, 2016

Very informative and useful. I suggest you to include a project w.r.t viral marketing campaign to test and evaluate at the end of the course, if possible.

創建者 Paul D B

Dec 11, 2015

An extremely interesting course taught by a very engaging professor. I certainly want to know more about this topic, so I purchased the professor's book.

創建者 Sreshtha C

Jul 26, 2019

One of the best courses i have ever come across, helps you decipher the myths of marketing to what's real and how to use those in real life experience.

創建者 Keisha B

Sep 28, 2017

This instructor knows what he's talking about. He was very straightforward, but also used engaging storytelling anecdotes for relevance and connection.

創建者 Ratan D K

Jun 08, 2017

Very helpful and innovative course and indeed a charming professor who helped us to understand the nuances of crafting contagious content. Thanks a lot

創建者 Tang S C

Jul 20, 2020

Prof Berger demonstrated his marketing strategies very well throughout the course. Concepts made simple and credible examples to back his explanation!

創建者 Sutheshna M

Jul 12, 2020

Very insightful. I'm glad I took this course because it definitely gave me some ideas for ideas I'd want to pitch in future jobs or in job interviews!

創建者 Divya T

Apr 13, 2020

Prof Berger's contents were Contagious like the course itself! Loved this small yet efficient session that covered most contents under Viral Maketing.

創建者 Salvador A d A C

Jul 07, 2017

Pure knowledge, highly recommended course. The techniques are so practical and functional that I wonder how I had never realized and used them before.

創建者 Tuyen N V

Jun 03, 2017

Thank you Coursera and Professor for an useful and interesting course. I enjoyed it a lot and definitely will apply them to my own business and ideas.

創建者 Kostas K

Apr 08, 2017

Really enjoyable and tons of interesting stuff to learn and adopt to your career. Even on your everyday understanding of how people think and connect.

創建者 Svetlana B

May 17, 2016

Thanks a lot for sharing experience and knowledge, great examples, well structured info and simplicity to explain in a nice way.

Best regards

Svetlana