Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,994 個評分
986 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


251 - Viral Marketing and How to Craft Contagious Content 的 275 個評論(共 967 個)

創建者 Ricardo A A

Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

創建者 Veana M Q

Mar 09, 2017

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

創建者 Pooja V

Feb 04, 2017

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

創建者 Sarah G

Apr 13, 2016

This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

創建者 Mariia P

Jan 15, 2018

Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

創建者 Leo Z

Aug 16, 2017

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

創建者 Christina S

Apr 16, 2017

I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!

創建者 Jerry M

Sep 25, 2017

Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

創建者 Tanya

Dec 11, 2019

It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

創建者 Jacqueline S

Jul 31, 2017

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

創建者 Monika P

Jul 04, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

創建者 Larissa M

May 30, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

創建者 Ralph L R B P

Feb 23, 2020

Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!

創建者 Leah Q

Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

創建者 Michelle C

Mar 17, 2018

Excellente course. Very interesting and dinamic (good examples). The professor is great, he makes learning very easy.

創建者 Anthony C

Jan 22, 2018

This course is very informative. It wasn't at all overwhelming but I feel equipped to create content that will stick!

創建者 Xavier T

Jul 06, 2017

Excellent material and gave me a great base to work ideas of mine for my own product I'm launching. Much appreciated!

創建者 Surya M

May 11, 2016

Professional lectures

Appropriate integration of examples and research was very functional.

All in all awesome course.


Sep 28, 2019

Excellent. I learn a lot from this course. I want to learn more courses from University of Pennsyvania and Coursera.

創建者 Fuad L

Dec 04, 2017

It's incredible how easily Jonah Berger broke down these concepts that will normally appear complex and complicated.

創建者 Bonnie B

Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

創建者 Jessica M

Dec 13, 2016

Great! Learnt more about how networking really works and how to go about making a sales strategy more catchy! Thanks

創建者 Maryna S

Mar 19, 2020

There are some great thoughts and a lot of information that will help you to understand what and how people thinks.

創建者 Mateo C G

Oct 22, 2016

Very informative and complete, poses great questions that are resolved as the course develops. Highly recommend it.

創建者 Egbochuo O P

Aug 16, 2017

Great! Very educational. Presented more insight on contents for marketing in order to achieve a much higher reach.