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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,994 個評分
986 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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201 - Viral Marketing and How to Craft Contagious Content 的 225 個評論(共 968 個)

創建者 Alexander I

May 26, 2019

Помогло в жизни сильно. прошел больше года назад, но заметил как по-другому стал воспринимать происходящее вокруг (реклама, социальные сети и т.д.)

創建者 Rich

Dec 29, 2016

Great course and very easy to understand. I really enjoyed the course session and all the video that was used especially the "Panda ad". Great job!

創建者 Kerry C

Mar 05, 2019

Haven't finished this course yet but it is already meeting all my expectations! I'm learning a lot and the content is focused,engaging and useful.

創建者 Josiah M

May 23, 2017

After reading dozens of books and taking way too many courses, I found something that actually teaches principles rather than techniques! Amazing!

創建者 viki k

Apr 14, 2017

great course for anyone who wishes to get an insight into the real social media and marketing network and fabric. enjoyed the course thoroughly.

創建者 Ejirika P

May 31, 2016

Very interesting course, it gives you a deeper perspective as to how to craft a potentially viral content and the science to how things go viral

創建者 Ayush U M

Oct 26, 2019

The skills which I learn from this are really awesome!!! It helps me a lot in my startup. I personally want thanks, professor Jonah Berger. :)

創建者 Suresh D

May 13, 2019

A lot of useful new information in a nutshell. Now, I can always go back and refer it when I design a content or device a marketing strategy.

創建者 Johanna Z

Apr 27, 2018

Thanks for logic explanations. They were so easy to follow that I didn't even have to study for the tests, as everything made perfect sense :)

創建者 Carlos L

Sep 18, 2016

Professor Berger is undoubtedly one of the greatest experts in social influence and viral marketing, this has been one of my favorite courses.

創建者 Daniele M

Jan 04, 2016

Very interesting course, provider you a bunch of tools to understand how an idea, a product or a service can be promoter to guarantee success.

創建者 Gwyneth ( H

Dec 12, 2017

This course was great! I really enjoyed Professor Berger's lectures and all of his fun examples. I would definitely recommend this to others.

創建者 Paras A

Aug 20, 2017

Superb feeling!

My first course completed online and I am sure that I will be able to use things taught by Professor Jonah. Thanks a lot Prof!

創建者 David H V

Nov 24, 2016

Mr. Berger it's a excellent teacher. Very clear, great examples. Even though english it's not my native lenguage, it was very understandable.

創建者 Armand R

Sep 22, 2016

I didn't expect this topic to be this interesting! Fantastic course! All of the lectures are themselves wonderfully...............contagious!

創建者 Clarisse

May 17, 2016

Excenent class for an overview of how things work with contagious content. I feel comfortable creating my tweets to gain likes and re-tweets.

創建者 RJ

Jan 17, 2016

Great course to understand how ideas spread through social network.

Professor Berger's style is very engaging and keeps wanting to learn more.

創建者 AM

May 04, 2017

Have also read your book - this was a pleasing refresher. I was hoping for more pictures of the examples and stories you gave. All the best.

創建者 Benjamin

Mar 12, 2017

Muy buen curso, toca temas importantes en la industria. Además da claves para hacer que un producto o servicio sea contagioso y tenga éxito.

創建者 Richard K A

Mar 11, 2017

Great introductory course to creating sticky,viral content. I'd recommend it to anyone who wants to know about creating cut-through content.

創建者 Tatiana D

Dec 02, 2017

Amazing course! Everything is simple, structured, easy to understand, with a lot of great examples. And no fillers! Only info you can use!

創建者 Barbara B

Nov 17, 2017

The content is extremely clear with lots of exemples and we can easily apply what we've learnt to our own context. Great training, thanks!

創建者 Carlos G J C

Jan 28, 2020

This course give you a very starting point to create and understand how to create contagious ideas and use it for any marketing strategy.

創建者 Anne-Héloïse P

Jun 12, 2018

I loved this course, especially the fact that the Professor gives so many examples which make the theory easy to understand and remember.

創建者 Sergio A F

Dec 15, 2015

Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.