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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,464 個評分
1,488 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

ML
2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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176 - Viral Marketing and How to Craft Contagious Content 的 200 個評論(共 1,472 個)

創建者 Eddie L

2017年2月12日

I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.

創建者 Evis K

2020年4月1日

I enjoyed it as a course, and I wish it had been longer. Professor Berger was able to be very interesting in his lectures, artfully animated, fun other than professional. It was a pleasant time spent in the company learning something new.

創建者 Donna L

2020年4月19日

I enjoyed this course, as it was presented in short, digestible segments. The pace was quick, but good for me and I stayed engaged in the content. I'm able to take some ideas and practices from this course and apply to my current job.

創建者 Razan S

2017年5月18日

I enjoyed this course, my favorite components of the course were the stories shared. I loved the lectures, the professor is very well-spoken and it's very easy to comprehend his ideas & grasp all of the information in the lecture series.

創建者 Rodrigo F V

2016年11月29日

Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.

創建者 Katherine G

2020年5月4日

It was such a great course! I really learned a lot and while the teaching was going on I was able to apply it to my real life circumstance and it made the scenario even more real. Thanks for everything. I would definitely recommend it.

創建者 Silvia C R

2017年7月12日

Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.

Great course! Thanks again!

創建者 Raghdah A

2017年7月8日

Informative, enjoyable and interactive, with lots of examples to acquire and retain knowledge and information. Professor Jonah is a strong and effecient presenter, who can deliver complicated information in a simple and enjoyable way.

創建者 Alston W

2017年5月1日

It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!

創建者 Harshad D

2018年1月6日

A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.

創建者 Mirco I

2020年10月16日

Amazing, engaging professor and super interesting content for marketers to be fully ready to understand social networks dynamics and the reason behind successful pieces of content! Great (Assistant Brand Manager from Milan, Italy)

創建者 Allen S C

2021年4月30日

I have now taken both courses that Professor Jonah Berger has available, and he is absolutely fantastic. He is extremely engaging, and the material is extremely beneficial. I highly recommend this course, and Professor Berger!

創建者 Laura A

2017年7月10日

The approach of this course it's amazing, success cases analyzed from a scientific and psychology point of view, tips and a lot of ideas will fill your mind as the course advanced. One of the best courses I've ever taken online.

創建者 Chelakara S

2017年4月27日

Lecturer was smart, to the point, easy to understand, good flow and had just the right dose of humor. He treated the students with respect — meaning, he did not make us feel stupid. I’d love to take more classes from this guy.

創建者 Aryshah

2020年5月14日

One of the best course that I completed. The instructor fluent , relevant and clear about the content. I learned a great deal. Also the examples shared were very useful . I would definitely recommend everyone to try the course.

創建者 Mohammad F

2020年2月20日

It is one of the best courses available, the best part is that the instructor is very topic-centered and gives very relevant examples. Also, he has discussed some of the classic cases of viral marketing like that of Blendec.

創建者 Patricia M G B

2018年10月8日

This course really help me a lot to familiarize some discussions in my class. It help me because they are almost related to each other (my other subject that I take now). Thanks to this course, I gain an additional knowledge.

創建者 Marija L

2020年11月23日

This is the best course I took ever! Everything was clearly explained and I read the recommended books to have whole picture. The examples along the course were amazing! Thank you, Professor Berger! Thank you, Coursera team!

創建者 Laura R

2019年5月15日

Muy buen curso y una gran experiencia de aprendizaje, el docente fue muy claro y conciso con todas sus explicaciones y la preparación de los módulos hacia que fueran muy fáciles de llevar y entender.

Completamente satisfecha!

創建者 akintara j

2020年7月2日

This course was really eye opening, very easy to follow and rather interesting. It's great for everyone, not just marketers.

The Professor did a great job breaking down each concept and I cannot wait to bring them to life!

創建者 Karen Y

2020年4月9日

Thank you so much for offering such a well-presented, well-prepared video instruction. I appreciated the wealth of thoughtful information presented in a timely fashion -- worked perfectly with my schedule. Thank you, again.

創建者 Sydney H

2020年4月6日

This course was well composed and easy to understand while still sharing information that was incredibly useful to the marketing field. I have more knowledge and tools helpful to marketing now that I have taken this course.

創建者 Winnie G K

2020年2月13日

The course was really helpful. The professor used very applicable and interesting examples which made it even more enjoyable. I have learnt a lot from the course and cannot wait to apply these knowledge to my new ventures.

創建者 Umair-ur-Rehman

2020年8月2日

This is a fantastic course, as far as social media marketing how to craft contagious content concern, After successfully passed this course,My skills will be ADD-ON in Social Media Marketing and increase my knowledge too.

創建者 Jade M

2020年5月5日

I initially was only auditing the course, but it was so interesting that I had to purchase the certificate! The course is well structured and professor Berger is clear in its explanations. Definitely worth the time spent!