Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
4,223 個評分
1,408 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT
2020年4月4日

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

篩選依據:

176 - Viral Marketing and How to Craft Contagious Content 的 200 個評論(共 1,386 個)

創建者 Winnie G K

2020年2月13日

The course was really helpful. The professor used very applicable and interesting examples which made it even more enjoyable. I have learnt a lot from the course and cannot wait to apply these knowledge to my new ventures.

創建者 Umair-ur-Rehman

2020年8月2日

This is a fantastic course, as far as social media marketing how to craft contagious content concern, After successfully passed this course,My skills will be ADD-ON in Social Media Marketing and increase my knowledge too.

創建者 Jade M

2020年5月5日

I initially was only auditing the course, but it was so interesting that I had to purchase the certificate! The course is well structured and professor Berger is clear in its explanations. Definitely worth the time spent!

創建者 Ania S

2020年8月31日

Thank you so much for this opportunity. It's a fantastic course to do right after reading the book Contagious- it's not often that you can proof to your clients that you read books;) So I think it's a fantastic addition.

創建者 Diana S F

2020年2月28日

Concrete, practical and interesting. This course gives you simple tools to improve content creation and strategies to try each time you want to put some new information out there. Can't wait to start applying it at work!

創建者 Roslyn P

2019年9月2日

The is a great excellent and uses the perfect combination of creativity and strategic thinking. The examples of content and behavioral results are intelligent, memorable, and is a methodology to apply to future projects.

創建者 Grace X

2020年7月19日

AMAZING!! This is a super interesting course (in fact it was so interesting that I watched every lecture twice haha) I would definitely recommend this course to people in my social network and help it to "catch on" haha

創建者 Prayash K M

2020年4月30日

The way the content has been described is quite good. Amazing content with amazing professor. Furthermore, relevant examples have been provided from time to time so that the concept is crystal clear among the students.

創建者 Rishabh S P

2020年4月22日

In-depth information about every aspect of crafting contagious content, in a manner that was really easy to understand and put to use. The real world examples and additional videos made it furthermore fascinating.

創建者 Satya N M

2016年10月15日

Course was well designed, broken down into digestible chunks. And the instructor gave a practical demonstration of one of his techniques in the video, without ever talking about it (I leave it to you to find out).

創建者 Hamsa H

2017年10月12日

it was excellent , the instructor is talented and professional i didn't feel bored or sleepy as some of the other instructors make me feel , course material is rich and easy to understand

thank you and keep going

創建者 Kunal K G

2017年9月23日

The course is very helpful in understanding the concepts of viral marketing! It appears to be common sense, but its not simple! Recommend it to people who want to understand viral marketing from its basic roots!

創建者 Lissette C F

2019年7月9日

Fantastic course! Mr. Berger is clear, concise, and keeps your interest. Also, picked up his book Contagious, which, while not required, provided a nice bit of back up information as I waded through the course.

創建者 Gladdys G

2016年4月15日

The lessons had a lot of interesting insights. It helped me have a better understanding of how content goes viral, and it pushes me to be more creative when crafting my own content. Lots of great examples, too!

創建者 Marc C M

2017年5月3日

Un curso breve, con poco contenido semanal, pero que aprovecha al máximo cada minuto. El profesor tiene un estilo de comunicación ameno y claro. Muy recomendable para cualquier interesado en Marketing Digital.

創建者 Adit K

2016年4月27日

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.

創建者 Tejon T W

2016年10月7日

Jonah should teach more classes! He was easiest one of best professors I've engaged with. His attention to detail, creative ideas, and relevant videos are easy to follow along to and yet filled with insights.

創建者 John D M

2021年1月18日

This cost teaches people numerous useful best marketing practices that they can apply to promoting any product, and or service and or idea. Thank you for providing this course! Kind Regards, John De Montfort

創建者 María I G

2020年4月23日

Excellent course, I have admired the profesor for years now, read his books and it was a great experience to listen to him explain. I learned. a lot and am looking forward to putting all of this on practice.

創建者 Deleted A

2020年6月17日

A short but very exciting and interesting course to study! Will definitely recommend this to anyone who is eager to learn some valuable tricks of the trade when it comes to creating contagious content. 😁

創建者 heather c

2017年6月4日

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

創建者 Bárbara G G A

2020年6月8日

Excelente curso, aprendí muchísimo, pura psicología social aplicada al marketing. Aprendí más en este curso que en mis años de carrera universitaria. Agradecida con la oportunidad. Lo recomiendo al 1000%

創建者 Jackie L

2017年4月18日

Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!

創建者 Annette N

2016年6月17日

I truly enjoyed this class. Jonah is Contagious! I liked his message and his delivery. I liked his approach so much I looked for more of his classes. There's is a lot of great information in this course.

創建者 Sumana M

2020年6月27日

Just one word for this awaesome course and speacially the Professor! Fabulous! Just loved it! Thank you Coursera and University of Pennsylvania Wharton for giving us an opportunity to learn this course.