Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3
創建者 Siddhant C•
I would like to take this opportunity to congratulate Professor Jonah Berger for compiling such a beautiful course and making it accessible to all of us.
Information is concise and on point and I encourage all marketeers to take up this course.
創建者 Matthew L•
This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.
This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.
創建者 Adrian D•
This was a great course for several reasons.
1 The information is easy to follow
2 The speaker is very specific and gives lots of case studies
3 The periodic test really help you to think and apply.
4 The information is practical and applicable.
創建者 Asad U Z•
The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)
Great work Professor
創建者 Mike B•
Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)
創建者 Eddie L•
I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.
創建者 Evis K•
I enjoyed it as a course, and I wish it had been longer. Professor Berger was able to be very interesting in his lectures, artfully animated, fun other than professional. It was a pleasant time spent in the company learning something new.
創建者 Donna L•
I enjoyed this course, as it was presented in short, digestible segments. The pace was quick, but good for me and I stayed engaged in the content. I'm able to take some ideas and practices from this course and apply to my current job.
創建者 Razan S•
I enjoyed this course, my favorite components of the course were the stories shared. I loved the lectures, the professor is very well-spoken and it's very easy to comprehend his ideas & grasp all of the information in the lecture series.
創建者 Rodrigo F V•
Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.
創建者 Katherine G•
It was such a great course! I really learned a lot and while the teaching was going on I was able to apply it to my real life circumstance and it made the scenario even more real. Thanks for everything. I would definitely recommend it.
創建者 Silvia C R•
Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.
Great course! Thanks again!
創建者 Raghdah A•
Informative, enjoyable and interactive, with lots of examples to acquire and retain knowledge and information. Professor Jonah is a strong and effecient presenter, who can deliver complicated information in a simple and enjoyable way.
創建者 Alston W•
It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!
創建者 Harshad D•
A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.
創建者 Cam R•
Although the course was very short, I was so inspired by the content that I actually purchased the books mentioned, like "Make It Stick" and "Contagious." Great reads so far and I would like to try other courses with Jonah Berger.
創建者 Mirco I•
Amazing, engaging professor and super interesting content for marketers to be fully ready to understand social networks dynamics and the reason behind successful pieces of content! Great (Assistant Brand Manager from Milan, Italy)
創建者 Allen S C•
I have now taken both courses that Professor Jonah Berger has available, and he is absolutely fantastic. He is extremely engaging, and the material is extremely beneficial. I highly recommend this course, and Professor Berger!
創建者 Laura A•
The approach of this course it's amazing, success cases analyzed from a scientific and psychology point of view, tips and a lot of ideas will fill your mind as the course advanced. One of the best courses I've ever taken online.
創建者 Chelakara S•
Lecturer was smart, to the point, easy to understand, good flow and had just the right dose of humor. He treated the students with respect — meaning, he did not make us feel stupid. I’d love to take more classes from this guy.
One of the best course that I completed. The instructor fluent , relevant and clear about the content. I learned a great deal. Also the examples shared were very useful . I would definitely recommend everyone to try the course.
創建者 Mohammad F•
It is one of the best courses available, the best part is that the instructor is very topic-centered and gives very relevant examples. Also, he has discussed some of the classic cases of viral marketing like that of Blendec.
創建者 Patricia M G B•
This course really help me a lot to familiarize some discussions in my class. It help me because they are almost related to each other (my other subject that I take now). Thanks to this course, I gain an additional knowledge.
創建者 Marija L•
This is the best course I took ever! Everything was clearly explained and I read the recommended books to have whole picture. The examples along the course were amazing! Thank you, Professor Berger! Thank you, Coursera team!