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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,838 個評分
937 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


176 - Viral Marketing and How to Craft Contagious Content 的 200 個評論(共 917 個)

創建者 Adit K

Apr 27, 2016

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.

創建者 Mauro

Aug 24, 2017

Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.

創建者 Ross A

Oct 06, 2017

Brilliant course. Entertaining, informative, and easily digestible information and content.

創建者 Piyush G

Oct 23, 2017

Brilliant course! Addictive in itself!

創建者 Armand R

Sep 22, 2016

I didn't expect this topic to be this interesting! Fantastic course! All of the lectures are themselves wonderfully...............contagious!

創建者 Buntu M

Apr 09, 2017

Amazing Course, I will use it accordingly. :-D

創建者 Felipe W V

Mar 22, 2018

I'm really enjoying doing this course and all the subjects that are brought into discution.

創建者 Goutam D

Mar 17, 2018

This is great for content marketers to establish a niche in digital media.

創建者 Ejirika P

May 31, 2016

Very interesting course, it gives you a deeper perspective as to how to craft a potentially viral content and the science to how things go viral

創建者 Reynald S

May 03, 2017

I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone

Thanks Prof. Jonah.

創建者 ANA R

Aug 08, 2017

Excellent course! Extremely useful! I strongly recommend it!

創建者 Aaditya A

Nov 12, 2017

powerful insights

創建者 Vera G

May 25, 2018

This is an amazing course! thank you so much! I originally got a book from a friend, started reading it but decided to take the course instead. So useful and interesting! recommending to anyone who might be starting their business or has one, who is in marketing or simply if you just wan to know why things catch on !:)

創建者 Carola S

Nov 25, 2017

The content was more than interesting and the professor explains conceptos very clear.

創建者 JP Q

Aug 09, 2016

Great course!

創建者 Amy D

Sep 29, 2016

A very well made course! Professor Berger has an engaging teaching style that makes learning both easy and fun! I never found myself getting bored with his lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module.

創建者 Szandra C

Mar 06, 2017


創建者 Neha j

Apr 29, 2017

This was the first COURSERA course I took and I found it very helpful.

創建者 Cristina C

Dec 02, 2016

Excellent course - useful and engaging!


Jan 27, 2017

Absolutely amazing course! A complete Must!

創建者 Riya K

Apr 25, 2017

its a great course, highly researched examples included,was really helpful

創建者 Fuad L

Dec 04, 2017

It's incredible how easily Jonah Berger broke down these concepts that will normally appear complex and complicated.

創建者 Hiren G

Sep 13, 2017

Good Experience

創建者 Alejandro H

Oct 23, 2016

Amazing! Thanks!

創建者 Ahmed.N

Mar 07, 2018

The most easy to understand course I must say.