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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,724 個評分
1,557 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


1401 - Viral Marketing and How to Craft Contagious Content 的 1425 個評論(共 1,544 個)

創建者 Stephan S


Easy to understand but profoundly based. But there could have been more course material.

創建者 Matthew M


Slightly simple, but well done in any case. Good for those with no marketing background.

創建者 Sabrina B


Easy to follow. Short and Sweet. Finished the content in far less time than estimated.

創建者 Eduardo S


Interesting content, however a bit superficial (which was expected considering the len

創建者 Mostafa I


Very helpful course and i have learned alot of things through this education journey.

創建者 Tín L


Show you the basic principles of how to make you spread your ideas and communication!

創建者 Rick P


Excellent summary of social network marketing. It was well worth the time invested.

創建者 Zhangyang Z


The first two weeks were easy to apply to real life, the last two are a bit harder.

創建者 Jennifer S


Good content, short and simple. Takeaway (SUCCES) is one you will remember! :-)

創建者 David L


Very informative and easy to follow. Lecturer speaks in a clear and concise manner.

創建者 Nicholas R


Pretty interesting, but not that specific to a certain type of product or service.

創建者 farhana k


A very good course, covers a lot of things that piques your interest in marketing.

創建者 Vivek S


simple and effecient tips for everyday corporate life on how to ignite ones ideas.

創建者 Becca R


Engaging content, segments easily digestible and valuable information. Thank you!

創建者 Frances O


Very enlightening and currently relevant course. I wish it were longer!

Thank you!

創建者 Nicola m


Great short lectures, could use a little more detail on creating content itself

創建者 Marga C


Great course, very useful information and a very good and agreeable teacher :)

創建者 Muchammad I A P


Insightful topics and good overview knowledge, Need more application practice

創建者 Mark T


This course provides great insight to the development of marketing contents.

創建者 kwinters


Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

創建者 Rohan I


Very informative and well thought out structure to the way it was presented.

創建者 eveline i


The information shared is easy to understand, practical, and interesting.

創建者 Leo A R H


Good course. I learned a lot and I enjoy how interactive this course is.

創建者 Hamed A


The course content was excellent. But I would rather get a certificate.

創建者 Shivangi S


this was a great learning exercise! I wish we had some assignments too.