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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,724 個評分
1,557 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

ML

2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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1401 - Viral Marketing and How to Craft Contagious Content 的 1425 個評論(共 1,544 個)

創建者 Stephan S

2017年12月21日

Easy to understand but profoundly based. But there could have been more course material.

創建者 Matthew M

2016年10月20日

Slightly simple, but well done in any case. Good for those with no marketing background.

創建者 Sabrina B

2020年5月4日

Easy to follow. Short and Sweet. Finished the content in far less time than estimated.

創建者 Eduardo S

2017年5月9日

Interesting content, however a bit superficial (which was expected considering the len

創建者 Mostafa I

2017年4月16日

Very helpful course and i have learned alot of things through this education journey.

創建者 Tín L

2016年8月3日

Show you the basic principles of how to make you spread your ideas and communication!

創建者 Rick P

2016年1月29日

Excellent summary of social network marketing. It was well worth the time invested.

創建者 Zhangyang Z

2020年8月29日

The first two weeks were easy to apply to real life, the last two are a bit harder.

創建者 Jennifer S

2018年5月1日

Good content, short and simple. Takeaway (SUCCES) is one you will remember! :-)

創建者 David L

2017年1月30日

Very informative and easy to follow. Lecturer speaks in a clear and concise manner.

創建者 Nicholas R

2020年4月13日

Pretty interesting, but not that specific to a certain type of product or service.

創建者 farhana k

2016年10月6日

A very good course, covers a lot of things that piques your interest in marketing.

創建者 Vivek S

2015年12月18日

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

創建者 Becca R

2019年1月29日

Engaging content, segments easily digestible and valuable information. Thank you!

創建者 Frances O

2017年8月16日

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

創建者 Nicola m

2020年6月9日

Great short lectures, could use a little more detail on creating content itself

創建者 Marga C

2018年7月12日

Great course, very useful information and a very good and agreeable teacher :)

創建者 Muchammad I A P

2021年9月24日

Insightful topics and good overview knowledge, Need more application practice

創建者 Mark T

2021年11月28日

This course provides great insight to the development of marketing contents.

創建者 kwinters

2017年10月3日

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

創建者 Rohan I

2017年5月17日

Very informative and well thought out structure to the way it was presented.

創建者 eveline i

2022年3月11日

The information shared is easy to understand, practical, and interesting.

創建者 Leo A R H

2020年9月8日

Good course. I learned a lot and I enjoy how interactive this course is.

創建者 Hamed A

2021年8月26日

The course content was excellent. But I would rather get a certificate.

創建者 Shivangi S

2019年7月10日

this was a great learning exercise! I wish we had some assignments too.