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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,715 個評分
1,552 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3



Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


1351 - Viral Marketing and How to Craft Contagious Content 的 1375 個評論(共 1,539 個)

創建者 Anni V


Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.

創建者 Vidushi G


i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.

創建者 Yahya M M


Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.

創建者 Nicole H


Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.

創建者 Mohammad S


It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...

創建者 Feifei T


it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.

創建者 Brendan B


Wish there was more assignments that made you apply the knowledge taught through videos instead of purely relying on quizzes.

創建者 Thomas B


The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.

創建者 Iryna M


Great course, very engaging. Wish there was more homework, or other hands on exercises to really lock in the new knowledge.

創建者 Theo G


Great great course! Chocked full of very useful information. Awesome instructor. Never a dull moment.

doesn't bore at all.

創建者 Teresa R


Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.

創建者 Arushi A


Loved the use of practical examples and principles (Succes and Simple) to describe the science behind contagious content

創建者 Mohamed I M


The professor is faster in talking than anyone I've met here before, but the course was amazing , thanks for you all

創建者 Daniel L


Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.

創建者 Floyd B


Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.

創建者 Venkat P


Extremely well presented, fleshes the challenges of viral marketing and adds to your social media marketing skills.

創建者 Christopher L


Light, breezy course with a conversational tone. Easy to get through, easy to understand, and enjoyable to learn.

創建者 Lisha K


I enjoyed the course but I think adding a practical aspect to it like an assignment would make it more effective

創建者 Warisa N


Some of the content are too outdated. It'd be great if the lessons link to social media/ online marketing more.

創建者 Lula L M


I love it, Its very easy to understand and practical this course, I hope to re open to take the certification.

創建者 Ajeeth P


Good Introductory course; could have been much more intensive with project submissions and more interactivity.

創建者 ADITYA M 1


Easy to understand concepts and a great introduction to what makes things go viral!

Loved every minute of it!

創建者 Me'Cole S C


Knowing the value of the course it's making me make my work and efforts that much more effective! Thank you!

創建者 George M


Good chance to renew your knowledge or, if you start from scratch, to get in to the idea of viral marketing.

創建者 Tor-Oskar K


Interesting topic, well explained using a lot of practical examples. Could have gone deeper into the topics.