Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
4,144 個評分
1,376 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC
2018年12月20日

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

篩選依據:

1251 - Viral Marketing and How to Craft Contagious Content 的 1275 個評論(共 1,355 個)

創建者 JOHN Q

2016年3月16日

Fun courses with some interesting ideas. Thanks, I enjoyed it.

創建者 Abhijeet S

2016年1月22日

The human physiology revealed in this course is truly amazing .

創建者 Rick K

2020年9月10日

This is a good one. I got a couple of the books it suggested.

創建者 Ariana S

2019年4月11日

A very insightful course which outlines key marketing skills.

創建者 Jhenil P

2020年5月14日

It was very interesting, very philosophical and practical.

創建者 Deleted A

2017年5月29日

It was great! Got to learn a different side to marketing

創建者 Jason S

2018年3月20日

Good, but I was hoping for something more rigorous.

創建者 Sahil B

2017年10月25日

Great course.Really loved the content and examples.

創建者 Eugenia V

2017年9月21日

Interesting, definitely helpful, but a bit shallow.

創建者 Rahat K

2016年6月9日

Very informative, interactive, Helpful. Loving it

創建者 Wong C H H

2020年4月28日

Very practical insights into the subject matter.

創建者 Obafemi A

2020年9月13日

The courde content is really reach and helpful.

創建者 Khushi b

2020年9月10日

great course and very helpful. short and crisp

創建者 mehdi z

2017年2月3日

Very good Primer, but need to get more indepth

創建者 emmanuel b c v

2016年11月7日

Excellent content, I wish it had more material

創建者 Myra E

2017年11月13日

Informative and taught in an engaging manner!

創建者 Nnenna E

2020年5月14日

this is great course, thank you coursera.

創建者 Jake W

2016年3月23日

this has been an interesting eye opener :)

創建者 Mathias

2017年6月22日

Nice course but maybe a bit too abstract.

創建者 Samveda S

2017年11月15日

I was expecting the quizzes to be harder

創建者 Mat

2017年8月19日

I liked weeks 1-3, week 4 was "alright"

創建者 Claudia B

2017年11月9日

Great! Somewhat short but very concise

創建者 Bernardo A

2016年4月10日

Interesting, but could have more depth

創建者 Rashmi S

2017年8月21日

wonderful small and effective course

創建者 Jay O

2016年12月21日

Absolute good and value added course