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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,831 個評分
935 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


101 - Viral Marketing and How to Craft Contagious Content 的 125 個評論(共 915 個)

創建者 Vassilena V

May 07, 2017

A nicely done overview of Jonah's book "Contagious" with lots of practical examples.

創建者 Sam L

Dec 23, 2015

Very interesting and logical presentation. I enjoyed the lectures.

創建者 Petya N P

May 06, 2017

For me there are 2 important things and if they are present I would feel that I have invested my time (the most valuable resource for me) wisely:

a) Great content, presented in a concise and easily digestible manner

b) Great speaker that is able to engage you and that respects the time you are investing in their course

This course scores very high for both the above and I therefore highly recommend it.

創建者 viki k

Apr 14, 2017

great course for anyone who wishes to get an insight into the real social media and marketing network and fabric. enjoyed the course thoroughly.

創建者 Liviu C

Oct 16, 2016

Engaging and fascinating ;)

創建者 Mike B

Jan 02, 2016

Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)

創建者 arash

Jan 30, 2017

that was a great course for me , i did not have any information about viral marketing

創建者 Jessica

Oct 17, 2017

This was a really fun course!

創建者 Tori R

Nov 18, 2016

This course was amazing. Thank you!

創建者 Rosa M A

Nov 19, 2017


創建者 Liliana M

Jul 29, 2016

Completely loved this course! Very well explained and what I liked the most was its practical approach.

創建者 Micael D J

Aug 01, 2017

Really interesting course! Congratulations!

Just a point: I think they could speak more about sales. Big part of the idea here is not really helpful (and can even be dangerous) for small business. A note on direct marketing would be helpful.

Anyway, it accomplishes its mission: to teach how to craft contagious content.

創建者 Karmaresh P

Aug 10, 2017

Brilliant Stuff! Loved the SUCCES and STEPPS framework.

創建者 Deleted A

Feb 04, 2017

Everytime I find new information developed by Jonah Berger I attend it. He provides actionable, smart content.

創建者 Gianfranco M R

Mar 17, 2016


創建者 Edvin A A G

Feb 10, 2016

Simple yet useful.

創建者 Ritika D R

Oct 08, 2017

So many use cases and real life examples! Loved it!

創建者 kamal p

May 02, 2017

Awesome course, I could have completed it in 2-3 days coz it was so interesting.

創建者 Rom S

Aug 04, 2016

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

創建者 Nadia P

Jul 13, 2017

Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.

創建者 Katerina T

Jan 07, 2017

A lot of great information and very easy to follow.

創建者 adrian c

Jul 04, 2017

Fantastic course. It's a perfect compliment to Professor Berger's book. Highly recommended.

創建者 Kholkina A

Jun 07, 2016

Dear Professor Berger,

let me express my utter admiration of your amazing course! The material is so easy to understand, vivid examples and great explanantion made it such a pleasure to watch every video. I did the full course in two days beacause i just couldn't stop watching the videos, they are just fantastic! Thank you so much for your work, I feel like i have opened a new chapter in my life where i am likely to fall in total love with Marketing.

Best regards, Kholkina Anastasiya

創建者 Mohamed i s

Jan 30, 2016


創建者 Natali W

Sep 02, 2017

Loved this - very useful insights learned. Thank you.