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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,831 個評分
935 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


76 - Viral Marketing and How to Craft Contagious Content 的 100 個評論(共 915 個)

創建者 shiva g

Jul 05, 2017

Great insights and the best part is the construction of stories behind every sector with the necessary examples.

創建者 Armand R

Sep 22, 2016

I didn't expect this topic to be this interesting! Fantastic course! All of the lectures are themselves wonderfully...............contagious!

創建者 Felipe W V

Mar 22, 2018

I'm really enjoying doing this course and all the subjects that are brought into discution.

創建者 Moamen

Jan 06, 2017

It's amazing course from a world class tutor. Thank you Jonah.

創建者 TEO H P

Dec 02, 2017

Coming from accounting and finance background with limited knowledge in marketing and digital marketing the powerful impact of social media and network, i find this course very useful in my current role as business partner to other function in my department when discussing ideas, strategy and plan.

創建者 Hocman C

Nov 06, 2017

It is a verry concise course, full of solid information. It was easy to comprehend even with a minimun knowledge about the marketing field, and that is because it didn't came with a lot of scientific terms (or they were explained easily). Some knowledge in the behavioural sciences help at better understanding a big part of this course.

創建者 Michael W N

Nov 14, 2016

Over time I have been doing various courses that have never addressed the science of things and this was just the right course for me. Am so happy to have done it and I have already tested the learnings looked at the videos in depth and researched much more. Seeing the science is even more exciting thank you very much for this.

創建者 Yuliya E

May 25, 2017

Very useful information!

創建者 Hannah T

Oct 17, 2017

This was a very informative and engaging course. I learned a lot of useful marketing tools. The professor was a very knowledgeable and compelling instructor.

創建者 Ejirika P

May 31, 2016

Very interesting course, it gives you a deeper perspective as to how to craft a potentially viral content and the science to how things go viral

創建者 Christian G

Apr 16, 2017


創建者 Monika P

Jul 04, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

創建者 Cyril D

Dec 27, 2015

Very good content and delivery, a true keeper.

創建者 Meri

Sep 22, 2017

This is a great course, short and sweet. I am so glad that I completed the course successfully. Thank you.

創建者 Luis A G G

Sep 23, 2016

This is one of the greatest and most useful courses i've ever taken, simple, easy to follow and amazing

創建者 Vinayak G N

Aug 03, 2017


創建者 Greg C

Jul 01, 2017

Very clearly explained and interesting, I really liked this course.

創建者 Marko M

Mar 15, 2017

The best and must-read in the content marketing field!

創建者 Lusako N

May 14, 2017

Great practical information.

創建者 Joseph M

Apr 03, 2017

good stuff

創建者 Jorge C

Sep 24, 2017

Becoming a Viral Expert: Your Life Depends of This Marvellous Course!!!

創建者 Deepak S

Dec 21, 2015

Awesome course and awesome Professor!!!! Thanks a lot for your amazing designand delivery of this course!!!

創建者 Salvador A d A C

Jul 07, 2017

Pure knowledge, highly recommended course. The techniques are so practical and functional that I wonder how I had never realized and used them before.

創建者 Essra A M

Feb 23, 2017

Excellent course presentation and content , very helpful thank you very much for taking the time to share all these pieces of knowledge , really appreciated

創建者 urša r

Nov 02, 2016

Thoroughly enjoyed it.