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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,832 個評分
935 個審閱

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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901 - Viral Marketing and How to Craft Contagious Content 的 917 個評論(共 917 個)

創建者 Natalia T

Oct 26, 2017

Hi! I am very disappointed that there is no possibilities to download the slides that are presented during videos. Why so, if I paid for the Course? Really, there is nothing difficult to pause a video and make a screenshot of a slide or cut it and insert into Word but why make it so difficult? I always keep slides from other Courses in order to refresh the materials later. And I believe that this possibility can also make the Course of Mr. Berger viral . If I can share his slides with my colleagues and refer to his Course, it can bring more students to him. Do I want now to share about this Course with anyone? Most likely not. If I would know about such inconvinience (no slides available for downloading) beforehand I would not go to the Course at all. It gives very negative feeling both on the Professor's Attitude towards students and also on Coursera team towards its clients. Learning is a possibility to come back to notes of a Course later, refresh it in memory and use it in everyday life or at work. I would appreciate if the team of Coursera will consider this and provide with slides' download possibility in every Course or Inform after the titles of the Courses that the slides are not available for download. We will see then how many people would like to join such courses.

Best regards, Natalia Turkulainen

創建者 SWAP

Mar 03, 2017

Most things were what I already knew about since I have done my MSc Marketing but there were still some ideas/concepts that I hadn't learnt or not really focused on which were an eye opener. Thank you providing with this great opportunity.

創建者 Cristian T

Jun 26, 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

創建者 Jose F A

Mar 31, 2017

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

創建者 Prashant C

Aug 23, 2017

It's good course to know abouts basics of crafting contagious content..

創建者 Nishant C

Aug 08, 2017

I would have liked more examples and ways to apply these learnings.

創建者 Sara s

Aug 29, 2018

I

創建者 Joan V C

Oct 11, 2017

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

創建者 Frederik O

Dec 30, 2017

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

創建者 Katarina

Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

創建者 Jorge T R

Apr 21, 2019

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

創建者 Marina Z

Jan 15, 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

創建者 Anum A

Apr 14, 2017

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

創建者 Микита М

Aug 26, 2017

Small amount of information, which

obviously

創建者 Mohamad h

May 28, 2017

The Course is very short and lacks the depth and practice.

創建者 Michele A

Mar 23, 2017

I learned nothing from this course actually, it is so basic and unpersonal it seems a bit of oximoron, considering it had to teach us how to craft viral messages. It's just a step above a Ted talk.

創建者 Cláudia G

Jan 22, 2018

I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.