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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
3,843 個評分
1,289 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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901 - Viral Marketing and How to Craft Contagious Content 的 925 個評論(共 1,268 個)

創建者 Aleksandra S

Apr 08, 2020

Very interesting course

創建者 Dunja

Dec 03, 2018

Interesting and useful.

創建者 Marcia

Aug 21, 2017

Great course! I love it

創建者 motoni

Nov 10, 2016

awesome and well taught

創建者 Giannis M

Nov 01, 2016

Really modernc content!

創建者 Kimberly J L C

Aug 16, 2017

I LOVE THIS COURSE!!!!

創建者 urša r

Nov 02, 2016

Thoroughly enjoyed it.

創建者 Vilislav R S

Jun 05, 2020

I liked it very much!

創建者 Etik B

Jan 16, 2020

I enjoyed this class!

創建者 Vesna

Oct 19, 2017

Excellent! Thank you.

創建者 Alex W

Jul 05, 2017

really useful course!

創建者 Camilo A

Jan 24, 2017

Very practical course

創建者 Shashank S

Apr 10, 2020

Engaging and Useful!

創建者 Carlos E B S

Aug 28, 2018

Nice course. Thanks!

創建者 Eslam M

Mar 13, 2018

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創建者 Abigail N

Nov 09, 2017

Very helpful course!

創建者 Ayushi K

Jan 31, 2017

Excellent Course....

創建者 Akvilė V

Mar 22, 2016

Very good and useful

創建者 giorgina v

Apr 14, 2020

Was so informative!

創建者 PATEL D R

May 22, 2019

excellent course.!!

創建者 Tomás A

Feb 20, 2018

Very good material!

創建者 Chara s

Sep 08, 2017

fun and informative

創建者 Craig A

Aug 20, 2017

One of my favorites

創建者 Nuno P

May 20, 2017

Very nice course!!!

創建者 Sorabh S

May 13, 2017

Very helpful course