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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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751 - 775 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Deepanshi J

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Mar 27, 2018

It was an amazing course and extremely relevant for today's marketing strategy.

By Chenyan Z

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Oct 4, 2018

I was highly inspired by the course, and i am so glad that i have finished it!

By Hamza B

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Nov 21, 2017

Amazing course and instructor.

Though it could have been a bit more elaborated.

By Aditi S

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Sep 24, 2017

This was really helpful. i'm going to spread the idea of pursuing this course.

By Mert K

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Jul 27, 2017

Viral Marketing course is very helpful to get great insights about this topic.

By Kylie D

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May 8, 2020

Very informative and interesting. I found it very helpful and well presented.

By Hinmikaiye D

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Aug 21, 2017

lots of insights, well explained, easy to grasp, good content and very useful

By Eva M

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Mar 18, 2016

This was a very usefull course and the Professor is great speaker. thank you!

By Valeria L C R

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Mar 24, 2022

Great way of explaining things through examples and easy to learn accronyms!

By John S

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Aug 23, 2017

Very informative and well explained. It was well worth the time and effort.

By Giovanna B

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May 29, 2017

Interesting and useful insight.

Professor Berger is very easy to listen to.

By Denis K

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Apr 30, 2017

Very useful information. Ineresting facts and examples. Thank you very much!

By Philip H

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Dec 7, 2016

Filled with lots of pieces of wisdom that can be used beyond just marketing!

By ann b

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Mar 28, 2021

Interesting info presented engagingly. Learn a lot of new concepts. Thanks!

By Yuliia P

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Dec 5, 2020

Awesome course!! Very useful and gives a lot of inspiration for creativity!

By Cecile R

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Sep 8, 2020

Very easy to follow- The example given highlighted every point of learning.

By Laura R

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May 7, 2020

No fluff, pure content. Learned so much in such a short time. Thank you!!

By PhÆ°Æ¡ng O N

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Oct 9, 2017

Very useful. I found a lot of hidden reason for tactics to viral marketing.

By Edip A

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Jun 16, 2017

Great introductory course in this field from a great teacher. Thanks a lot.

By david

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Nov 2, 2016

interesting a condensed course on viral marketing. good foundations. Thanks

By Roya G

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Jul 27, 2020

very good, short and to the point. The instructor was great and engaging.

By OLCAY B

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Jun 14, 2020

Thank you very much. Easy to follow and understand. Very engaging content.

By Lindsey H

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Dec 6, 2018

Awesome except that I can't finish the quiz without paying for the course.

By Goutam D

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Mar 17, 2018

This is great for content marketers to establish a niche in digital media.

By riya k

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Apr 25, 2017

its a great course, highly researched examples included,was really helpful