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返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,831 個評分
935 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


51 - Viral Marketing and How to Craft Contagious Content 的 75 個評論(共 916 個)

創建者 Isabel M

Mar 02, 2016

Really eye-opening, it explains the science behind human behavior on what makes things catch on. The content is easy to follow, and even if you're not an expert on marketing it's quite valuable.

創建者 Paras A

Aug 20, 2017

Superb feeling!

My first course completed online and I am sure that I will be able to use things taught by Professor Jonah. Thanks a lot Prof!

創建者 Oleksandr T

Nov 23, 2017

It is very good course with prectical material, which everyone can appry in daily work


Nov 14, 2017

The examples are accurate and interesting. The perfect blend of theoretical and practical information which can be implemented on our work right from day 1.

創建者 Aris D

Oct 27, 2016

Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.

創建者 Suryasree R

May 18, 2017

Loved it. Well explained, good examples. The course was well structured.

創建者 Vesna

Oct 19, 2017

Excellent! Thank you.

創建者 Алена

Feb 11, 2017

Very good but rather simple.

創建者 Andy C

Sep 13, 2017

It's great course I ever learned,so eazy to und

創建者 Ben F

Aug 16, 2017

amazing course! interesting, helpful and spectacularly delivered.

創建者 Tabitha R

Jan 21, 2016

Good course, loved the way he taught, didnt have urge to skip anything :)

創建者 Milan S

Sep 25, 2017

Thanks - keeps your attention and helpful information - something I will be able to use for my yoga business

創建者 Benjamin

Mar 12, 2017

Muy buen curso, toca temas importantes en la industria. Además da claves para hacer que un producto o servicio sea contagioso y tenga éxito.

創建者 Rodrigo F V

Nov 29, 2016

Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.

創建者 Mikhail S

Jun 11, 2018

Very easy and focused on business! Good pace. No milk and water 👌

創建者 Esteban R

Sep 09, 2017

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

創建者 Kristy G

Jul 06, 2016

I suspect I shall review this course multiple times. Great stuff.

創建者 Lau J H

Mar 04, 2018

As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!

創建者 Erin C

May 19, 2017

Great course. Lots of valuable information and interesting examples.

創建者 Noha A

May 29, 2017

Super easy, fast, strait to the point, and helpful

創建者 William B

Oct 15, 2017

One of the best structured and informative courses I've taken. I recommend this course. Well done!

創建者 kerolos K

Dec 02, 2016

simple and helpful


May 02, 2017

Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.

創建者 Paul D B

Dec 11, 2015

An extremely interesting course taught by a very engaging professor. I certainly want to know more about this topic, so I purchased the professor's book.

創建者 Abhishek J

Jun 18, 2017