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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,771 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


401 - Viral Marketing and How to Craft Contagious Content 的 425 個評論(共 1,556 個)

創建者 Christina O


Genuinely incredibly engaging and thought-provoking. This is a fun and informative course that can't be missed! I wish all were this fun.

創建者 manasi s


The Examples that the professor uses to explain all the various components in drafting content were really helpful in understanding them.

創建者 Carlos G J C


This course give you a very starting point to create and understand how to create contagious ideas and use it for any marketing strategy.

創建者 Anne-Héloïse P


I loved this course, especially the fact that the Professor gives so many examples which make the theory easy to understand and remember.

創建者 Sergio A F


Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.

創建者 Ahmed s


Great Course With Great Content help me to understand Great and Valuable Strategies and methods For making My Content Contagious Content

創建者 Santa Š


The course is like a summary that has many useful tips and tricks for anyone interested in generating buzz about the product or service.

創建者 Iva A


Jonah was very engaging and the course content was excellent. Short and to the point I gained full understanding. I wish there was more!

創建者 Pandapotan S


Very engaging course and it open realistic behaviour on what happen on consumer and helps me think deeper to create a marketing content

創建者 Audria I


as a small business owner, this course helps me understand the most important aspect in creating marketing content. thanks for insight!

創建者 Thomas H


Great insight into behaviour...this really solidified my understanding of contemporary marketing of products and ideas. 100% recommend.

創建者 Gabija R


Great! I learned a lot, the teacher was very engaging, and there was so much good information that I will be able to put to use! 10/10!

創建者 Alejandra A


Amazing course, I was engaged throughout the duration of each lecture and found the material not only useful but applicable. Thank you!

創建者 Jose A R S


Toda la información muy interesante y además de todo concisa. Las clases y el profesor hacen de este curso algo muy fácil de aprender.

創建者 Evonne


Excellent class with easy to follow concepts and useful materials. The instructor's examples add to the easy of information retention.

創建者 Abdul A


Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Amazing Course.

創建者 Joy B


Really interesting course. Professor has a simplistic way of breaking things down that helps with retention of content. I enjoyed it.

創建者 Sanya Z


Thoroughly enjoyed this course. The professor explained every concept so well, with examples. Would definitely recommend this course!

創建者 Debra


Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

創建者 Olga B


Absolutely loved this course! Short, engaging, informative, straight to the point. I completed it in only 2 days. Thank you so much!

創建者 Sol A O


Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

創建者 Heather R


This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

創建者 Bharath N


Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

創建者 Bisi O


I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

創建者 Margaret G


a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences