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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,715 個評分
1,552 條評論


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


351 - Viral Marketing and How to Craft Contagious Content 的 375 個評論(共 1,539 個)

創建者 Sutheshna M


Very insightful. I'm glad I took this course because it definitely gave me some ideas for ideas I'd want to pitch in future jobs or in job interviews!

創建者 Divya T


Prof Berger's contents were Contagious like the course itself! Loved this small yet efficient session that covered most contents under Viral Maketing.

創建者 Salvador A d A C


Pure knowledge, highly recommended course. The techniques are so practical and functional that I wonder how I had never realized and used them before.

創建者 Kelly V


Thank you Coursera and Professor for an useful and interesting course. I enjoyed it a lot and definitely will apply them to my own business and ideas.

創建者 Kostas K


Really enjoyable and tons of interesting stuff to learn and adopt to your career. Even on your everyday understanding of how people think and connect.

創建者 Svetlana B


Thanks a lot for sharing experience and knowledge, great examples, well structured info and simplicity to explain in a nice way.

Best regards


創建者 Eduardo S


Great, great content! Jonah knows how to teach as few. I'm felt very comfortable with his rhythm and I'm very satisfied with the entire course. Tks!

創建者 shafiq m


A detailed theoretical approach to observing social media influence in our daily life and we can play the same role in creating contagious contents

創建者 Wankaew


I learned lots of new and interesting stuff which can be apply in real life. Thanks to the professor for such a fun and easily to understand course.

創建者 Agustín L


Loved it! The speaker is a great teacher. The use of videos and visual examples really helped me to grasp the terminologies and ideas of the course.

創建者 Noemi M F


If you want to know something about viral marketing in a compact and quick way, this is probably the best course on offer. It will get you thinking.

創建者 Irma R


This course seems maybe a little too simple for me, but it contains many useful ideas, and the lecturer's presentation was absolutely great. Thanks!

創建者 Alexander I


Помогло в жизни сильно. прошел больше года назад, но заметил как по-другому стал воспринимать происходящее вокруг (реклама, социальные сети и т.д.)

創建者 Rich


Great course and very easy to understand. I really enjoyed the course session and all the video that was used especially the "Panda ad". Great job!

創建者 Apple D I


Aside from the topics are interesting, the professor is also so engaging that you do not want to skip any videos, and you want to ace the quizzes.

創建者 Andrey B


Mr. Jonah Berger is one of the best professors I ever had! He is terrific and the lessons are very exciting!

Thank you very much for the knowledge!

創建者 Kerry C


Haven't finished this course yet but it is already meeting all my expectations! I'm learning a lot and the content is focused,engaging and useful.

創建者 Josiah M


After reading dozens of books and taking way too many courses, I found something that actually teaches principles rather than techniques! Amazing!

創建者 viki k


great course for anyone who wishes to get an insight into the real social media and marketing network and fabric. enjoyed the course thoroughly.

創建者 Ejirika P


Very interesting course, it gives you a deeper perspective as to how to craft a potentially viral content and the science to how things go viral

創建者 Jude N


This course really taught me a lot on the science of making contagious content, and viral marketing in general. I highly recommend this course!



Really loved the course content and the way it is stacked. The instructor is cool too. Highly recommended. Even an Audit course is recommended.

創建者 Ayush U M


The skills which I learn from this are really awesome!!! It helps me a lot in my startup. I personally want thanks, professor Jonah Berger. :)

創建者 Suresh D


A lot of useful new information in a nutshell. Now, I can always go back and refer it when I design a content or device a marketing strategy.

創建者 Johanna Z


Thanks for logic explanations. They were so easy to follow that I didn't even have to study for the tests, as everything made perfect sense :)