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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
3,056 個評分
1,007 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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251 - Viral Marketing and How to Craft Contagious Content 的 275 個評論(共 995 個)

創建者 Nikolai

Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

創建者 Kewal R G

Mar 25, 2020

the ideas and the examples with clear explanation made this course one of my favorite course in this platform. thank you so much

創建者 Clare A M

Mar 08, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

創建者 Tengis B

May 24, 2019

Great course!

Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!

創建者 Ada R F

Apr 10, 2019

Hello,

I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

創建者 Khawlah A A

Nov 18, 2017

This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.

創建者 Sathish K S

Jun 02, 2016

When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.

創建者 Carlos M A O

Jun 18, 2019

EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

創建者 Christy A

Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

創建者 Sagar B

May 03, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

創建者 Ricardo A A

Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

創建者 Veana M Q

Mar 09, 2017

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

創建者 Pooja V

Feb 04, 2017

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

創建者 Sarah G

Apr 13, 2016

This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

創建者 Mariia P

Jan 15, 2018

Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

創建者 Leo Z

Aug 16, 2017

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

創建者 Christina S

Apr 16, 2017

I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!

創建者 Jerry M

Sep 25, 2017

Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

創建者 Tanya

Dec 11, 2019

It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

創建者 Jacqueline S

Jul 31, 2017

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

創建者 Monika P

Jul 04, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

創建者 Larissa M

May 30, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

創建者 Ralph L R B P

Feb 23, 2020

Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!

創建者 Leah Q

Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

創建者 Michelle C

Mar 17, 2018

Excellente course. Very interesting and dinamic (good examples). The professor is great, he makes learning very easy.