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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

2,837 個評分
937 個審閱


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....



Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


251 - Viral Marketing and How to Craft Contagious Content 的 275 個評論(共 917 個)

創建者 alexandra c

Nov 14, 2017

Well communicated and clear, with samples that make easier to understand and think how to apply in real life.

創建者 Yogesh J

Jun 11, 2017

Yes it was a good course and it is a must for every content marketer.

創建者 Kevin R

Apr 22, 2018

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

創建者 Bonnie B

Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

創建者 Rashid S

Aug 21, 2017


創建者 Silvia C R

Jul 12, 2017

Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.

Great course! Thanks again!

創建者 Svetlana B

May 17, 2016

Thanks a lot for sharing experience and knowledge, great examples, well structured info and simplicity to explain in a nice way.

Best regards


創建者 Julio L

Dec 18, 2017

Lots of great information and well-put together. Excellent for start-ups and other small businesses.

創建者 Nebojsa V

Dec 12, 2016

Very short and very precise. One of the best I had so far

創建者 Mert K

Jul 27, 2017

Viral Marketing course is very helpful to get great insights about this topic.

創建者 Virender S

Jan 22, 2018

Brilliant course content with superb faculty. Thank you coursera for the learning

創建者 Svyatoslav A

Mar 10, 2017

Excellent course!

Nice manner of presentation, very clear, well designed without info overloading.

A lot of examples make it easier to remember the mail topics.

Thank you very much for this course!

創建者 Ian D

Sep 07, 2017

This course is filled with very practical and useful information that is useful at every level of the corporate hierarchy, even when it comes to simple strategies for getting employees to retain information. Obviously, the primary motivation for taking this course is to spread your company's content, and the solutions provided in this course will go a long way toward achieving that objective.

創建者 xiaochan d

Sep 03, 2017

Very useful!

創建者 Zac P

Mar 22, 2017

Great lectures with plenty of useful examples and great insights!

創建者 Honda R C L

Mar 15, 2017

Nice and interesting. Really useful for startup guys.

創建者 Frédérick B

Mar 19, 2016

Probably one of the most insteresting MOOC out there.

創建者 Nuno P

May 20, 2017

Very nice course!!!

創建者 Boules N L

Jun 15, 2017

Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !

創建者 Belle L

Jun 12, 2017

Compact and applicable content.

創建者 Balasubramanian

Aug 07, 2017

Learning from Jonah Berger is great experience. It would be much better if we can message to Jonah Berger

創建者 Mateo C G

Oct 22, 2016

Very informative and complete, poses great questions that are resolved as the course develops. Highly recommend it.

創建者 Jasmine C

Apr 20, 2017

I love this course! There is a lot of useful information. He explains everything in a way that is simple and easy to understand. This course has valuable information that I'm sure will help me in the future when I try to market my products. I definitely recommend it!!

創建者 Arnav V

Dec 25, 2015

Awesome course , completed the course in one day.

The delivery of the lectures of Mr. Jonah Berger is really nice & he has compressed so much material in almost 2 hours of video with relevant real world examples.

Although,I feel the level of quizzes could be a lot higher & questions could be asked from a real world example given in a paragraph or video.

That, being said I would highly recommend this course especially if you are planning to start your own business or want to grow your current business or in general if you are interested in Business & Management.


Jun 03, 2017

Thank you for sharing such a wonderful analysis and your insights regarding the viral marketing. Your insights on network and its type are also very helpful.