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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.7
2,837 個評分
937 個審閱

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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226 - Viral Marketing and How to Craft Contagious Content 的 250 個評論(共 917 個)

創建者 Jasmine C

Apr 20, 2017

I love this course! There is a lot of useful information. He explains everything in a way that is simple and easy to understand. This course has valuable information that I'm sure will help me in the future when I try to market my products. I definitely recommend it!!

創建者 hemad j

Sep 27, 2016

The best class ever i took. This course was in 4 weeks and i did it in 2 days.

You know because the teacher was able to teach at a very high level of teaching methods. He was the best man. I had requested if i can interact with him and i can't find him. This part i didn't like at all.

Please tell him to email me or give his email so i can reach out to him.

Thanks.

創建者 gvs c

Aug 29, 2017

Very well Explained with Practical Approach and Real world Scenarios which can be easily applied .

創建者 Kerri G

Feb 13, 2017

This was a quick course with highly engaging content.

創建者 Marcia

Aug 21, 2017

Great course! I love it

創建者 Christy A

Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

創建者 Sol A O

Sep 23, 2017

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

創建者 Esteban R

Sep 09, 2017

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

創建者 Kristy G

Jul 06, 2016

I suspect I shall review this course multiple times. Great stuff.

創建者 Erin C

May 19, 2017

Great course. Lots of valuable information and interesting examples.

創建者 Noha A

May 29, 2017

Super easy, fast, strait to the point, and helpful

創建者 Nickle L

Jan 30, 2017

The tips and principles that I learned from this course is priceless. I can't wait to apply them to my business. Thanks very much professor. I also consider to buy the book for my references.

創建者 James

Dec 22, 2015

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

創建者 Sergio A F

Dec 15, 2015

Very valuable information! Great course! Loved it! Since the content is outstanding, I bought the book to learn in more details about it.

創建者 Rafal J

Apr 07, 2017

An excellent and funny professor! Great course

創建者 Athena O

Sep 06, 2017

I learned a lot! Thank you so much!

創建者 Debra

Feb 08, 2016

Excellent course with interesting content taught in an easy-to-grasp way. The videos were short and course was quick to move through.

創建者 Dora B

Sep 24, 2017

Quick and easy to grasp!

創建者 Thomas A P

Dec 07, 2015

Highly recommend. Exceptionally engaging. Practical information that can be implemented immediately.

創建者 Yuting C

Dec 23, 2016

I found myself extremely attentive throughout all four weeks of class. Jonah makes things simple (with only about 5-8 mins of each class) while continuously bringing a new perspective to viral marketing. Every second of class was important, informative, and interesting! The Tina's three I's! Thank you!

創建者 Alona K

Aug 08, 2016

Very insightful

創建者 Edijs J

Jan 10, 2017

Recommend to everyone this course. Valuable thoughts and insights on the way how you should craft the information to reach the goal. Not only to make the message to become sticky, but to reach the real person. This should be taught in every university as part of the Marketing course, to realize the potential of everything you can do with a Marketing.

創建者 Noemi M F

Dec 26, 2016

If you want to know something about viral marketing in a compact and quick way, this is probably the best course on offer. It will get you thinking.

創建者 Marc C M

May 03, 2017

Un curso breve, con poco contenido semanal, pero que aprovecha al máximo cada minuto. El profesor tiene un estilo de comunicación ameno y claro. Muy recomendable para cualquier interesado en Marketing Digital.

創建者 Liviu C

Oct 16, 2016

Engaging and fascinating ;)