課程信息
4.3
86 個評分
28 個審閱

100% 在線

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中級

完成時間大約為17 小時

建議:2-3 hours per week for 6 weeks....

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為17 小時

建議:2-3 hours per week for 6 weeks....

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Module 1: Introduction

This module will give you an introduction and overview of the course. In the second lesson of this module, we will talk about the current challenges and trends in the agro-food value chain. In the third lesson of this module, the concept of quality in the agro-food value chain will be introduced. The module finishes with the fourth lesson, which gives you an overview of the food value chain....
4 個視頻 (總計 30 分鐘), 4 個測驗
4 個視頻
Challenges and Trends8分鐘
Food Quality7分鐘
The Food Value Chain6分鐘
4 個練習
Lesson 1 - Introduction2分鐘
Trend in Agro-Food Value Chain6分鐘
Consumer Requirements6分鐘
Distribution of Value6分鐘
完成時間為 1 小時

Module 2: Quality and Consumers

In this module you will learn about the relationship between quality and consumer value. After the module you will be able to describe consumer choices in a differentiated market and explain the link between quality and value. You will also learn about strategies for building consumer value. ...
5 個視頻 (總計 44 分鐘), 5 個測驗
5 個視頻
Part 2: Quality and Consumer Value14分鐘
Part 3: Quality and Consumer Value1分鐘
Part 1: Strategies for Value Creation15分鐘
Part 2: Strategies for Value Creation4分鐘
5 個練習
Part 1: Quality and Consumer Value4分鐘
Part 2: Quality and Consumer Value8分鐘
Part 3: Quality and Consumer Value4分鐘
Part 1: Strategies for Value Creation8分鐘
Part 2: Strategies for Value Creation4分鐘
2
完成時間為 1 小時

Module 3: Market Research

In Module 3 you will learn about market research. After the module you will know the definition, role and types of market research in addition to the research process and the ethics of market research. In the second lesson of the module you will learn about the different types of data and various methods of data collection. The last lesson of the module then deals with data analysis, where you will learn about the most commonly used statistical and econometric techniques to analyze data....
7 個視頻 (總計 65 分鐘), 7 個測驗
7 個視頻
Part 2: Introduction to Market Research16分鐘
Data Types and Data Collection15分鐘
Part 1: Data Analysis5分鐘
Part 2: Data Analysis5分鐘
Part 3: Data Analysis4分鐘
Part 4: Data Analysis8分鐘
7 個練習
Part 1: Introduction to Market Research2分鐘
Part 2: Introduction to Market Research4分鐘
Data Types and Data Collection6分鐘
Part 1: Data Analysis2分鐘
Part 2: Data Analysis2分鐘
Part 3: Data Analysis2分鐘
Part 4: Data Analysis4分鐘
完成時間為 1 小時

Module 4: Asymmetric Information about Quality

In Module 4 you will learn about asymmetric information with regard to food quality. In the first lesson of the module we will introduce the concepts of asymmetric information, adverse selection, moral hazard, and market failure. That way you will be able to explain the role of information for the functioning of a market. In the second lesson we will talk about the product attributes and their classification. After the lesson you will be able to classify product attributes based on when consumers are able to assess their true qualities....
5 個視頻 (總計 37 分鐘), 5 個測驗
5 個視頻
Part 2: Asymmetric Information and Market Failures6分鐘
Part 3: Asymmetric Information and Market Failures9分鐘
Part 4: Asymmetric Information and Market Failures11分鐘
Product Attributes and their Classification5分鐘
5 個練習
Part 1: Asymmetric Information and Market Failures4分鐘
Part 2: Asymmetric Information and Market Failures6分鐘
Part 3: Asymmetric Information and Market Failures4分鐘
Part 4: Asymmetric Information and Market Failures2分鐘
Product Attributes and their Classification4分鐘
3
完成時間為 1 小時

Module 5: Food Labeling

In Module 5 you will be introduced to “Food Labeling”. In this module you will learn how labels can work as a tool to solve market failures due to asymmetric information and hear about reputation mechanisms based on trust and signaling. ...
4 個視頻 (總計 36 分鐘), 4 個測驗
4 個視頻
Part 2: Solving Market Failures8分鐘
Part 1: Trust and Signaling9分鐘
Part 2: Trust and Signalling9分鐘
4 個練習
Part 1: Solving Market Failures4分鐘
Part 2: Solving Market Failures10分鐘
Part 1:Trust and Signaling4分鐘
Part 2: Trust and Signalling4分鐘
完成時間為 1 小時

Module 6: Pricing Strategies and Implications

In Module 6 we will talk about the effect of price as a signal for quality. The module also includes the implication of consumer psychology and quality perceptions on pricing tactics. At the end of this module...
3 個視頻 (總計 24 分鐘), 3 個測驗
3 個視頻
Psychological Pricing8分鐘
Retailer pricing behaviour5分鐘
3 個練習
Basic pricing strategies4分鐘
Psychological Pricing4分鐘
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4分鐘
完成時間為 1 小時

Module 7: Consumer Behavior and Brand Personality

In module 7 you will learn about consumer behavior and the dimension and use of brand personalities. In the first lesson you will learn about the consumer's purchasing process. In the 2nd lesson we will talk about consumer characteristics. Finally, you will hear about segmentation, positioning, and brand personality....
3 個視頻 (總計 21 分鐘), 3 個測驗
3 個視頻
Consumer characteristics7分鐘
Segmentation, positioning, and brand personality7分鐘
3 個練習
Consumer’s purchasing process4分鐘
Consumer characteristics4分鐘
Segmentation, positioning, and brand personality4分鐘
4
完成時間為 1 小時

Module 8: Geographical Indicators

This module is about “Geographical Indicators”. After the module you will be able to explain the notion of “Geographical Indication” and the key facts about the protection of GIs in the EU. You will also be able to explain the importance of the GI sector within the EU market....
3 個視頻 (總計 30 分鐘), 3 個測驗
3 個視頻
Part 2: Geographical Indications (GI): concept, relevance and protection8分鐘
GIs and market efficiency15分鐘
3 個練習
Part 1: Geographical Indications (GI): concept, relevance and protection4分鐘
Part 2: Geographical Indications (GI): concept, relevance and protection4分鐘
GIs and market efficiency4分鐘
完成時間為 1 小時

Module 9: Innovation and Quality

In this module you will learn about innovation and quality. You will be able to define what is innovation and state the differences between the many types of innovations. You will also be able to explain how innovations are generated and how the drivers and barriers of innovation in the agro-food sector arise. ...
7 個視頻 (總計 50 分鐘), 7 個測驗
7 個視頻
Part 2: Definitions and Types of Innovation6分鐘
Part 1: Models and Diffusion of Innovation4分鐘
Part 2: Models and Diffusion of Innovation7分鐘
Part 3: Models and Diffusion of Innovation5分鐘
Part 1: Drivers and Barriers of Innovation9分鐘
Part 2: Drivers and Barriers of Innovation7分鐘
7 個練習
Part 1: Definitions and Types of Innovation8分鐘
Part 2: Definitions and Types of Innovation4分鐘
Part 1: Models and Diffusion of Innovation4分鐘
Part 2: Models and Diffusion of Innovation4分鐘
Part 3: Models and Diffusion of Innovation4分鐘
Part 1: Drivers and Barriers of Innovation4分鐘
Part 2: Drivers and Barriers of Innovation4分鐘
4.3
28 個審閱Chevron Right

40%

完成這些課程後已開始新的職業生涯

38%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 SKMay 11th 2019

One of the best course for people who are following agribusiness degree. Good Job, Sir and Madam.Thank you for giving me this opportunity.

創建者 EHJan 15th 2019

This is a very interesting course, I encourage anyone interested to take it. For sure, you won't regret it.

講師

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Hannes Lang

Research Associate
Technical University of Munich
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Luisa Menapace

Professor
Technical University of Munich
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Faical Akaichi

Research Economist
Scotland’s Rural College
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Francesco Bimbo

Research Economist
Wageningen University
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Montserrat Costa-Font

Research Economist
Scotland’s Rural College
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Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale
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Chenguang Li

Research Economist
University College Dublin

關於 慕尼黑理工大学

Technische Universität München (TUM) is one of Europe’s top universities. It is committed to excellence in research and teaching, interdisciplinary education and the active promotion of promising young scientists. The university forges strong links with companies and scientific institutions across the world. TUM was one of the first universities in Germany to be named a University of Excellence. TUM does not pass any personal data to the platform providers. If you take part in one of our MOOCs, please refer to the data protection guidelines in the terms and conditions of the provider....

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