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學生對 密歇根大学 提供的 UX Research at Scale: Surveys, Analytics, Online Testing 的評價和反饋

145 個評分


This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: -Learn how web analytics works and how to analyze analytics data -Understand how to develop A-B tests, before/after, and multivariate experiments -Learn how to set up and analyze remote unmoderated testing studies -Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research -Understand the survey population: when to sample, when to recruit -Develop a survey instrument that meets your requirements -Analyze and report on surveys -Learn to critique user surveys...




Clear expectations and requirements. Long, thorough course. Be prepared to work, but very helpful and relevant.



Awesome course!! Learned so much and projects were very applicable to real scenarios


26 - UX Research at Scale: Surveys, Analytics, Online Testing 的 32 個評論(共 32 個)

創建者 kamalikabhattacharya


quite good easy to understand.

創建者 Glaucia N X


Great course !

創建者 Daniel C


Great classes!

創建者 Balu K


Thank you sir!




創建者 Renee R


The first portion of this course was very interesting and I feel as though I learned a lot from it. The second part of the course, instructed by the female professor, was very confusing and difficult to grasp. The assignments did not follow from her lectures and I feel as though I did not benefit from that portion of the class.

創建者 Iulia B


The fisrts part of the course was very good and comprehensive so did the assignment for week 4. However the data analysing part though it had great information it had impossible assignments. I have to mention that I have a bachlor degree in Sociology and a Masters in Statistics and it still was imposible to complete it as the course does not cover what the assignment requires. Also the questions in the quizes are the perfect example on how not to make a questions. Very difficult for non enghlish speakers. I did all the theory, quizes, first assignment and quit for the last two as the requirements very intangible .