課程信息

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第 5 門課程(共 6 門)
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初級
完成時間大約為21 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為21 小時
英語(English)
字幕:英語(English)

提供方

密歇根大学 徽標

密歇根大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 2 小時

When and How to Use Surveys

完成時間為 2 小時
6 個視頻 (總計 50 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
The Basics of UX Research17分鐘
Ethics and UX Research9分鐘
Survey Terms6分鐘
Understanding Error6分鐘
Four Sources of Error8分鐘
2 個閱讀材料
Welcome Announcement10分鐘
Course Syllabus10分鐘
1 個練習
Quiz: Survey Time20分鐘
2

2

完成時間為 1 小時

Asking the Right People (Coverage Error)

完成時間為 1 小時
5 個視頻 (總計 53 分鐘)
5 個視頻
Probability vs Non-Probability10分鐘
Non-Probability Samples10分鐘
Non-Probability Samples: Panels13分鐘
Survey Modes10分鐘
1 個練習
Quiz: Assessing Your Survey Knowledge20分鐘
3

3

完成時間為 1 小時

Getting Answers (Nonresponse error)

完成時間為 1 小時
4 個視頻 (總計 45 分鐘)
4 個視頻
Nonresponse: Increasing Benefits11分鐘
Nonresponse: Reducing Cost9分鐘
Nonresponse: Establishing Trust12分鐘
1 個練習
Quiz: Getting Responses20分鐘
4

4

完成時間為 5 小時

Writing Questions (Measurement Error)

完成時間為 5 小時
11 個視頻 (總計 149 分鐘), 1 個閱讀材料, 3 個測驗
11 個視頻
Defining Your Concept14分鐘
Anatomy of a Survey Question9分鐘
Basic Guidelines for Writing Questions19分鐘
Open-Ended Questions9分鐘
Closed-Ended Questions12分鐘
Designing Nominal Questions12分鐘
Designing Ordinal Questions18分鐘
Common UX Survey Questions14分鐘
Visual Design of Survey Questions18分鐘
Ethics of Survey Research9分鐘
1 個閱讀材料
Writing Survey Questions - Best Practices10分鐘
2 個練習
Writing Questions Quiz 120分鐘
Writing Questions Quiz 220分鐘

審閱

來自UX RESEARCH AT SCALE: SURVEYS, ANALYTICS, ONLINE TESTING的熱門評論

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關於 用户体验研究与设计 專項課程

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step....
用户体验研究与设计

常見問題

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