走向伟大：私人企业的理性成长，第一部分

弗吉尼亚大学

課程信息

13,141 次近期查看

This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.

學生職業成果

75%

完成這些課程後已開始新的職業生涯

57%

通過此課程獲得實實在在的工作福利

23%

加薪或升職

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議：7 weeks of study, 1-3 hours/week...

英語（English）

字幕：英語（English）, 西班牙語（Spanish）, 俄語（Russian）

您將學到的內容有

Common myths and truths about growth in business

Growth readiness assessment

The 4 P's of growing a business: planning, prioritization, pace and process

Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions

您將獲得的技能

PlanningEntrepreneurshipBusiness IntelligenceInnovationStrategic Management

學生職業成果

75%

完成這些課程後已開始新的職業生涯

57%

通過此課程獲得實實在在的工作福利

23%

加薪或升職

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為12 小時

建議：7 weeks of study, 1-3 hours/week...

英語（English）

字幕：英語（English）, 西班牙語（Spanish）, 俄語（Russian）

教學大綱 - 您將從這門課程中學到什麼

內容評分98%（2,708 個評分）

週

週 1

完成時間為 4 分鐘

Course Overview

This module introduces the course.

完成時間為 4 分鐘

1 個視頻（總計 4 分鐘）

1 個視頻

Welcome to the Class!3分鐘

週

週 2

完成時間為 2 小時

The Truth About Growth

This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the

Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?

完成時間為 2 小時

8 個視頻（總計 82 分鐘）, 1 個閱讀材料, 1 個測驗

8 個視頻

Myths About Growth10分鐘

The Eyebobs Conversation26分鐘

Growth Research10分鐘

A More Realistic View of Growth5分鐘

A Growths Risk Assessment Tool10分鐘

Julie Allinson Interview: Intro2分鐘

Julie Allinson Interview14分鐘

Julie Allinson Interview: Conclusion1分鐘

1 個閱讀材料

Module 2 Readings10分鐘

1 個練習

The Truth About Growth8分鐘

週

週 3

完成時間為 1 小時

Feller's Gourmet Workshop

This module presents an series of questions to discover if you are ready

完成時間為 1 小時

3 個視頻（總計 66 分鐘）, 1 個閱讀材料, 1 個測驗

3 個視頻

Workshop: Part 1 Feller's Gourmet - Ready for Growth?26分鐘

Workshop: Part 2 Feller's Gourmet - Growth Analysis25分鐘

Workshop: Part 3 Feller's Gourmet - Growth Decision14分鐘

1 個閱讀材料

Module 3 Readings10分鐘

1 個練習

Feller's Gourmet Workshop4分鐘

週

週 4

完成時間為 2 小時

The 4 P's

This module presents the four P's of growing a business: planning,

完成時間為 2 小時

7 個視頻（總計 87 分鐘）, 1 個閱讀材料, 1 個測驗

7 個視頻

The Infrastructure of Growing a Business: Planning, Prioritization, Pace and Processes21分鐘

Defender Direct Case Study22分鐘

Defender Direct: Planning, Prioritization, Pace and Processes 10分鐘

Prioritization: What, Whom, and Why? Where is the biggest fire?9分鐘

Processes: 99% Defect Free On Time Delivery to Customers5分鐘

Pacing Growth: Controlling Your Gas Pedal3分鐘

Defender Direct Interview with Dave Lindsey14分鐘

1 個閱讀材料

Module 4 Readings10分鐘

1 個練習

The 4 P's10分鐘

週

週 5

完成時間為 2 小時

Four Ways to Grow a Business

This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.

完成時間為 2 小時

8 個視頻（總計 83 分鐘）, 1 個閱讀材料, 1 個測驗

8 個視頻

How to Scale Your Business with Enchanting Travels Case Study19分鐘

Customer Value Proposition6分鐘

Enchanting Travels Case Study: Processes14分鐘

Improving Your Business and Franchise Opportunities10分鐘

Learning Companies: Innovating in Your Business5分鐘

Scaling: Planning, Processes, Outsourcing, and Ways to Grow Your Business5分鐘

Strategic Acquisitions3分鐘

Enchanting Travels Interview with Parik Laxminarayan16分鐘

1 個閱讀材料

Module 5 Reading10分鐘

1 個練習

Four Ways to Grow a Business10分鐘

週

週 6

完成時間為 1 小時

Creating a Growth Plan

This module dives into the logistics of creating a growth plan for Barger

& Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger & Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His primary product is concrete septic tanks. His product does not differ from his competitor's products. His business is not well known. He does not sell to the end user. His customers buy based primarily on price. His business has stopped growing and is not that profitable. His father has said the business must grow or it will be closed. Your assignment is to use the concepts you learned in the previous modules to create a growth plan for this business. For this assignment, please list all the growth ideas you can create for him to consider. Do not narrow his choices, but be realistic with your ideas. It will help you to think about growth options using the four ways to grow a business: improvements, innovation, scaling, and strategic acquisitions. A second way to think about his growth options is in functional business terms: product design; supply of raw materials; product manufacturing; product pricing and terms; product sales; delivery; customer service; technology; and marketing. Your end work should be a list of realistic growth ideas.

完成時間為 1 小時

5 個視頻（總計 46 分鐘）, 1 個閱讀材料, 1 個測驗

5 個視頻

Growing a Business that has Commodity Products3分鐘

Eric Barger's Growth Plan 21分鐘

Review for Final Exam11分鐘

The Entrepreneurs' Way of Life6分鐘

Be Good, Do Good - Giving Thanks2分鐘

1 個閱讀材料

Module 6 Readings10分鐘

1 個練習

Creating a Growth Plan4分鐘

週

週 7

完成時間為 1 小時

Final Exam

This is the final exam.

完成時間為 1 小時

1 個練習

Final Exam1小時

講師

Edward D. Hess

Professor of Business Administration

Darden School of Business

73,999 個學生

2 門課程

提供方

弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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走向伟大：私人企业的理性成长，第一部分