This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.
課程信息
4.7
440 個評分
您將學到的內容有
Common myths and truths about growth in business
Growth readiness assessment
The 4 P's of growing a business: planning, prioritization, pace and process
Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions
您將獲得的技能
PlanningEntrepreneurshipBusiness IntelligenceInnovationStrategic Management
教學大綱 - 您將從這門課程中學到什麼
週
1Course Overview
This module introduces the course.
1 個視頻 （總計 4 分鐘）
1 個視頻
週
2The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the
Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her
business? What should Julie do to keep her website "fresh"?
8 個視頻 （總計 82 分鐘）, 1 個閱讀材料, 1 個測驗
8 個視頻
The Eyebobs Conversation26分鐘
Growth Research10分鐘
A More Realistic View of Growth5分鐘
A Growths Risk Assessment Tool10分鐘
Julie Allinson Interview: Intro2分鐘
Julie Allinson Interview14分鐘
Julie Allinson Interview: Conclusion1分鐘
1 個閱讀材料
Module 2 Readings10分鐘
1 個練習
The Truth About Growth8分鐘
週
3Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready
for growth. The required reading is by Edward D. Hess, 3 Fellers
Bakery, Case Study.
3 個視頻 （總計 66 分鐘）, 1 個閱讀材料, 1 個測驗
3 個視頻
Workshop: Part 2 Feller's Gourmet - Growth Analysis25分鐘
Workshop: Part 3 Feller's Gourmet - Growth Decision14分鐘
1 個閱讀材料
Module 3 Readings10分鐘
1 個練習
Feller's Gourmet Workshop4分鐘
週
4The 4 P's
This module presents the four P's of growing a business: planning,
prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
7 個視頻 （總計 87 分鐘）, 1 個閱讀材料, 1 個測驗
7 個視頻
Defender Direct Case Study22分鐘
Defender Direct: Planning, Prioritization, Pace and Processes 10分鐘
Prioritization: What, Whom, and Why? Where is the biggest fire?9分鐘
Processes: 99% Defect Free On Time Delivery to Customers5分鐘
Pacing Growth: Controlling Your Gas Pedal3分鐘
Defender Direct Interview with Dave Lindsey14分鐘
1 個閱讀材料
Module 4 Readings10分鐘
1 個練習
The 4 P's10分鐘
講師
Edward D. Hess
Professor of Business AdministrationDarden School of Business
關於 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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