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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
2,805 個評分
820 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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201 - 营销分析 的 225 個評論(共 822 個)

創建者 Ghazi T A

Mar 26, 2020

Very good course, in terms of learning, content and teaching style. Highly recommended for anyone seeking a career in Marketing.

創建者 Syaeful A

Apr 19, 2020

Thank you University of Virginia, especially Raj who has delivered learning so well and is easy to understand, Good luck always

創建者 akshay s

May 26, 2020

Good platform for online learning, Especially the courses which are provided free by cousera is really appreciable, Thank You!

創建者 Ajinkya S

May 25, 2020

Awesome experience , Go for the course and take the golden tip and the trick of the trade. Hats off to the team and the coach,

創建者 Ni P C D S

Nov 28, 2018

It is a good course and it develops my insight in marketing analytics which will help me in my further career in business area

創建者 Charoenpong

Apr 22, 2020

Thank you! I have learned a lot through out the course. I would love to look forward for more advance analytics in marketing.

創建者 Suraj B

Jun 18, 2019

best in class, Prof. Raj is exceptionally well in his concepts. Much needed for students like me who are marketing hustlers.

創建者 Vishak

Jun 26, 2017

Very good course videos & materials. Practical & pragmatic ways to asses marketing performance is brought out in this course

創建者 Subramanian R

Sep 09, 2018

Designed perfectly with easy to understand & practical examples, good teaching and can't wait to implement this in my work.

創建者 Rafi M H

Apr 22, 2020

This course is really eye opening for a beginner in the analytics world. The content is also applicable to the real world.

創建者 Sanni T E

Mar 21, 2019

a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.

創建者 Thomson J

Feb 22, 2017

Loved the information provided. Was insightful and also loved the professors teaching behaviorr, technique and enthusiasm.

創建者 Fatemeh S

May 12, 2020

Great MOOC, very valuable information, very useful exercises and quizzes, it will definitely come to help with my career,

創建者 Karishma J

Apr 24, 2020

The course was over and above my expectations. It kept me on my toes and very interesting assignments and quiz. Thank You

創建者 Somesh V

Apr 26, 2020

The course is helpful in designing our career and preparing a strong CV which gives confidence in cracking an interview

創建者 MAYOWA A A

Apr 09, 2020

Very educative course with an Excellent delivery from Prof Raj. Thank you for this great impact on my learning Journey.

創建者 NILESH A

May 23, 2019

The course is really great! Had an awesome 5 weeks of learning. Truly worth taking and great learning experience. 10/10

創建者 Kishan K

May 21, 2020

I gained a lot through this course. The course is very well designed, and loved the way Raj helped to sail through it.

創建者 Mayank A

Sep 15, 2019

This is a great course and gives you the complete insight of the basic marketing analytics with suitable case studies.

創建者 Aravindhan

May 04, 2020

Gives a simple yet generous introduction to marketing analytics and how the analysis is made use of in the business.

創建者 Chester T S Y

May 07, 2020

An insightful course on marketing applications and models which are highly applicable to the industry I'm based in.

創建者 Mohtashim B A

Apr 10, 2020

Overall, a good course with a comprehensive overview of marketing analytics. All the concepts are nicely explained.

創建者 Asty A

May 23, 2020

i love how this course works! especially when it's "Squash Time" he always encourage us to go up and don't back up

創建者 Aishwarya J

May 16, 2020

This course is really very helpful to increase your knowledge about marketing and the analytics used in marketing.

創建者 Mahesh W

May 13, 2020

This is one of the best course of my life . Thank you so much for making available this valuable knowledge to us .