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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,093 個評分
274 個審閱

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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201 - 营销分析 的 225 個評論(共 269 個)

創建者 Dr. P R K

Sep 06, 2018

Good introductory lectures on the topics. However, as Raj repeatedly makes clear his arithmetic is terrible and thus misleading in many places. If the lectures can't be redone, at least an updated formulary with correct formula should be provided. In many places when he means percentage he uses fraction and viceversa. Otherwise, the course material is all good and informative.

創建者 Luis H S

Aug 27, 2018

Good Course.

創建者 Abhinav M

Oct 25, 2018

The concepts were well explained.

創建者 Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

創建者 Owais S

Apr 15, 2018

This was a very comprehensive course! Professor Venkatesan's good nature , humor and expertise made many of the classes go by quickly! I do recommend this course to anyone looking to learn more about Marketing Analytics in a manner that is detailed and informative! Thank you, Professor Venkatesan! :)

創建者 真话 陈

Dec 23, 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

創建者 Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

創建者 Santiago L

Dec 13, 2017

Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!

創建者 Aparna K

Feb 05, 2016

A perfect practical package!

創建者 Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

創建者 Pulkit B

Mar 17, 2018

Overall a good course. Offers a lot to learn. However some imp topics must have more detailed explanation.

創建者 Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

創建者 Bruno M A M R

Jan 09, 2017

It's a very interesting course. demands study and it has some real life examples that may be really useful. Nevertheless, it could work on more actionable tools for the daily management.

創建者 pranay c

Jan 13, 2016

Good Topics and learnt the unkwon

創建者 Shinji O

Oct 31, 2016

I found this was a well-organized fundamental course, despite my slight disappointment that I wanted to gain more knowledge and concepts on some other analysis methods. If you look for analytics course that focuses more on tool or skill, this is not the one.

創建者 Jeff A

May 02, 2016

Good intro course to marketing analytics! Professor is a little goofy with his squash, but it's endearing after a bit.

創建者 Oliver W

Jan 07, 2018

Raj is an entertaining and knowledgable teacher who made this course easy to understand and enjoyable. He uses real world examples and introduces a number of skills, which have inspired me to study further.

創建者 Arnab G

Jun 08, 2018

nice course explained in simple way

創建者 Sandra C

Jan 11, 2016

I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.

創建者 Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

創建者 PRASANTH.E

May 29, 2017

It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.

創建者 Anne-Charlotte

Sep 24, 2016

Very interesting, very interactive course. I have learnt a lot of new concepts in marketing analytics and it accentuates my willingness to continue my learning in this area. Thank you for the great content!

創建者 Kevin N

Feb 06, 2016

While slightly difficult the professor did a fantastic job of adding humor to make the class more engaging. He started with the general principles of the course material to give us a basic understanding and then followed it up with with the reinforcing technical knowledge of the equations. My only complaints are the information comes at you very quickly and when complex requires rewinding several times to understand. Also I wish some of the work was actually linked to some analytic software to get a real feel for what the interaction would be like in real world situations taking the information directly from the dashboard and implementing it into a strategy.

創建者 Ram S

Apr 26, 2017

I liked this course very much. Best part of this course was assignment.

創建者 Jorge P

Jan 04, 2017

Excellent teacher