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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

1,172 個評分
285 條評論


Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;



Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.


176 - 营销分析 的 200 個評論(共 280 個)

創建者 Jose l J O

Nov 16, 2015

Just thank you!

創建者 sanket p

Jul 22, 2017

Super Course !

創建者 Ng A W

Dec 23, 2019

Insightful :)

創建者 Amanda B

Oct 08, 2019

Great course!


Jul 16, 2017

very good!!!!

創建者 Alejandro L

Feb 05, 2019

great course

創建者 Santiago C

Dec 14, 2015

Great course

創建者 Jorge A

Jul 25, 2019


創建者 Leopoldo B A

Sep 06, 2017


創建者 Guilherme M

Jun 19, 2017


創建者 Sadique J

May 29, 2017


創建者 Swati D

Jan 17, 2018

Loved it!

創建者 ankur s

May 24, 2017


創建者 Subhashree N

Mar 04, 2016


創建者 Riddhi C

Nov 11, 2019

Loved it

創建者 Abhishek P S

Aug 20, 2019


創建者 Anuj S

Jun 29, 2017

Very We

創建者 shilpi s

Feb 18, 2017


創建者 Vaibhav M

Dec 19, 2019


創建者 Shubham K

May 19, 2019


創建者 Xu T

Oct 12, 2017


創建者 Thanh L T

Jun 06, 2017


創建者 Mayank M

Nov 21, 2017


創建者 Moses M F

Jul 26, 2017


創建者 Pratibha J

Mar 14, 2019

I am so impressed with this course! Professor Venkatesan explained the marketing concepts analytics tools, which previously were difficult for me to understand, in very simple terms and suing multiple relevant cases. Also I am very happy with how the quizzes are designed because they motivated me to keep trying until I understood the concept. The questions really tested my understanding and I was really grateful for that because I feel I truly learned. The only thing I hope could change, would be the feedback and grading system for the assignments. Understandably as it is an online course, I do not expect the Professor to grade and give feedback on them. However I would still appreciate if I could see any sort of feedback from faculty that would help me judge my performance on the assignment as well.