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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,090 個評分
273 個審閱

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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151 - 营销分析 的 175 個評論(共 269 個)

創建者 Sidra J

May 12, 2019

Absolutely a wonderful and knowledgeable session. Anyone can learn from the real time examples and relate it to their marketing analysis.

創建者 Arkana K

Mar 25, 2019

I really liked the way Prof. Rajkumar Venkatesan made the most toughest concepts easier to understand. And I will be really missing this course and its very addictive.

創建者 Comfort B

Apr 08, 2019

I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!

創建者 NILESH A

May 23, 2019

The course is really great! Had an awesome 5 weeks of learning. Truly worth taking and great learning experience. 10/10

創建者 Shubham K

May 19, 2019

nice

創建者 NIKHIL D J

May 19, 2019

Perfect course to refresh your acumen on media attributes, regression analysis and ROI varieties that influence the present age of marketing. Delivers on important components of marketing elements such as CLV, Brand Architecture management, casual research and lift calculations with real world experimentation for a thorough and sustainable understanding.

創建者 karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...

創建者 Leo B Y

Jun 07, 2019

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

創建者 Surya N

Jun 10, 2019

Excellent course and very good explanation of the concepts.

創建者 Anagha S

Jun 17, 2019

the course has a nice pace and you tend to understand the concepts quite clearly. Te practice tests are made in such a manner, that you get to revise the concepts well!

創建者 Suraj B

Jun 18, 2019

best in class, Prof. Raj is exceptionally well in his concepts. Much needed for students like me who are marketing hustlers.

創建者 Javid M

Jul 10, 2019

Very useful course, I recommend to all marketers.

創建者 Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

創建者 Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

創建者 Asher N T N

Jul 22, 2019

I loved the course and the way it progresses. Thank you Coursera, University of Virginia, Darden School and Mr. Raj Venkatesan

I've learned a lot

Thank you.

創建者 Abdul K

Jul 22, 2019

I am really happy and proud of myself to having completed this course which i really anticipated to finish. It gave me an insight into how various tools and guidelines are being made use of by marketers to measure or assess the effectiveness of marketing spends. The concepts of Brand Personality, Marketing Experiments, ways of conducting marketing analytics, regression analysis have all added a whole new dimension to my understand of Marketing. As a sales professional i can only say that i feel enriched and blessed to be able to learn so much in such a simple and fun way without the need to shell out huge money.

創建者 Vishwajit S

Jul 22, 2019

BEST COURSE FOR MARKETING

創建者 Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

創建者 Jorge A

Jul 25, 2019

Superb!!!!

創建者 Dakhore K

Aug 05, 2019

It is Best course for teaching.

If some One want Lear about marketing analytic so Lear this course.

創建者 Khanh P

Aug 12, 2019

I have reached week 4 of this class, and so far, this class has helped me a lot. It's not an intensive class, but for a beginner like me, this provides me with an overall grasp of the field.

創建者 Yan Z

Aug 11, 2019

It is a great course for me, i gained a lot, massive math counting here, at the beginning, it is hard for me. i feel achieved after i finish this course.Thanks again.

創建者 Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

創建者 Hemant J

Aug 18, 2019

It was a great time. I learnt alot new stuff and got to understand how to implement these stuff in real world.