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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,099 個評分
274 個審閱

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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126 - 营销分析 的 150 個評論(共 269 個)

創建者 Sonal M

Jun 23, 2016

A very good course with an excellent Professor who teaches step by step properly.

創建者 Ignacio V

Dec 16, 2015

This course is very hands-on and detailed, unlike other similar ones I've taken. Prof. Raj does and excellent job combining the "soft" (design, branding, communicaiton, etc.) and "hard" skills (number crunching, formulas, etc.). You will learn how to back-up your arguments with figures and analyze how your actions impact KIPs in your company

創建者 Sal S S

Jul 27, 2017

Perfect starter pack.

創建者 sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

創建者 Santiago C

Dec 14, 2015

Great course

創建者 Mark R

Aug 24, 2016

I would recommend this course to anyone who is looking to learn some high-level methods of assess a business' value, customer value and product value. The course also provided methods of measuring the bottom line contributions of previous, current and planned marketing campaigns; and approaches to A/B test these campaigns. Lastly, I would recommend purchasing the book that professor Raj Venkatesan co-wrote to gain a more complete understanding of Marketing Analytics.

創建者 Amrita S

Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

創建者 suman s j

Nov 02, 2017

Thank you so much for such an amazing course!!

創建者 sanket p

Jul 22, 2017

Super Course !

創建者 Michael W

May 30, 2017

I would like to thank anyone who is involved in realising this course and of course Prof. Venkatesan for offering and presenting this course in a very interesting way. Prof. Venkatesan brings passion and fun into the course which infects you as a student and keeps you motivated and focused. Thank you.

創建者 Alonzo E

Dec 15, 2016

Excellent approach to marketing analytics, but might need to be more rigurous about econometric modeling

創建者 ankur s

May 24, 2017

excellent

創建者 Subhashree N

Mar 04, 2016

fantastic

創建者 Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in

創建者 Evan W

Apr 30, 2017

I had a great time learning about measuring brand assets, marketing return on investment, and customer lifetime value. Thank you to Raj, his team, and that darn squash for getting me through it! Highly recommend this course to others looking for a refresher course or a solid intro to Marketing Analytics.

創建者 Surya V y

May 18, 2018

It was a really useful course, I liked the content and experiments portion was extremely useful for my internship.

Waiting for the course certificate!!!

創建者 Anupama S

Feb 04, 2018

Loved the course content and the teaching methodology. Raj was witty and very patient in explaining the concept in-depth. The case studies and the quizzes were very useful.

創建者 Pradeep E

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

創建者 Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

創建者 Anuj S

Jun 29, 2017

Very We

創建者 Mayank M

Nov 21, 2017

cd

創建者 Maleah M

Apr 03, 2019

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

創建者 gajraj s p

Apr 30, 2019

VERY USEFUL COURSE FOR MARKETING AND SALRS PROFESSINALS.

創建者 GOUTHAM S K

May 06, 2019

Was an excellent opportunity to shine myself and I thank the mentor and the Course ra platform for providing me a great opportunity to share your knowledge.

創建者 Alejandra D

Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!