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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

1,175 個評分
286 條評論


Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;



Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.


126 - 营销分析 的 150 個評論(共 281 個)

創建者 Ramya K

Mar 13, 2016

Informative and well laid out. Interesting case studies.

創建者 Vivek R

Dec 23, 2018

course is awesome and got a lot of interesting things

創建者 Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

創建者 Durairaju K

Oct 17, 2016

Great time and learning's i had during this period

創建者 Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

創建者 Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

創建者 Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

創建者 Lin M

Dec 04, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

創建者 Tanya

Dec 08, 2019

A very insightful course, I enjoyed it very much.

創建者 Javid M

Jul 10, 2019

Very useful course, I recommend to all marketers.

創建者 Abhishek M

Jan 14, 2016

Excellent !! Precise and implementation oriented.

創建者 Arindam M

Jan 10, 2016

Very objective, practical, and industry-relevant.

創建者 Alejandra D

Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!

創建者 suman s j

Nov 02, 2017

Thank you so much for such an amazing course!!

創建者 Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

創建者 Chintu B

Oct 12, 2016

Very good insights into contemporary business

創建者 dhruv k s

Feb 22, 2020

One of the most amazing courses on Coursera!

創建者 Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

創建者 karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...


Mar 08, 2019

Great learning experience and good exposure

創建者 Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

創建者 Marc A

Jan 03, 2020

Awesome course, enjoyable and challenging.

創建者 Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

創建者 Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

創建者 Inderjeet S N

Dec 07, 2016

very well structured and executed course