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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,099 個評分
274 個審閱

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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101 - 营销分析 的 125 個評論(共 269 個)

創建者 Ma. A S

Jan 09, 2017

The course was very informative and is easy to follow. The professor has a lot of case studies which shows he is a marketing practitioner and shares real/sample cases that help you better understand the concepts taught (not just theoretically). He also supplemented the class with interview/talks with professionals who make use of ROI, Media Attribution and Data collection and they share their advise to students from their own experience. I truly enjoyed this course and learned so much. I have recommended it to my friends who are market research/consumer insight practitioners.

創建者 Thomson J

Feb 22, 2017

Loved the information provided. Was insightful and also loved the professors teaching behaviorr, technique and enthusiasm.

創建者 Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

創建者 Anthony B

Nov 03, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

創建者 John W

Dec 31, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

創建者 Vishak

Jun 26, 2017

Very good course videos & materials. Practical & pragmatic ways to asses marketing performance is brought out in this course

創建者 Xu T

Oct 12, 2017

good

創建者 Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

創建者 Pradeep E

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

創建者 Varun B

May 26, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

創建者 Dr. P K

Apr 02, 2017

Excellent Course

創建者 Daria G

Mar 02, 2018

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

創建者 Ajayasimha C

Mar 23, 2017

The course was very helpful and helped me know about Marketing Analytics as an emerging tool for firms to very specifically identify key performance indicators. It was both information and entertainment. No words to express how Raj has helped us all sail through. I would like to express my sincere gratitude to him for the same.

創建者 Juan C I

Mar 23, 2017

It is a very clear and easy to learn course. 100% recommended.

創建者 Swati D

Jan 17, 2018

Loved it!

創建者 Kavya R

Apr 25, 2017

Great Course :)

創建者 Gonzalo E M

May 30, 2018

excellent course

創建者 Mayank M

Nov 21, 2017

cd

創建者 Roberto I V

May 25, 2018

Very concise and to the point. Relevant concepts. Engaging teacher. I also enjoyed practitioners' videos.

創建者 Anuj S

Jun 29, 2017

Very We

創建者 Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

創建者 Sejan R C

Apr 21, 2018

I love this course

創建者 Moses M F

Jul 26, 2017

G

創建者 Albert S

Jan 25, 2018

This course was really good and gave me some new insights about marketing analytics and its process

創建者 Salma B

Aug 03, 2017

It's great course and it focuse on the real life situations.