Chevron Left
返回到 营销分析

學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
2,805 個評分
820 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

篩選依據:

176 - 营销分析 的 200 個評論(共 822 個)

創建者 Anand R P

Apr 21, 2020

Really a great course. Learned a lot about marketing analytics. A must do to understand about the brand and how marketing campaign is analysed.

創建者 ABHIRON B

Apr 15, 2020

Gives you a landscape overview of the marketing analytics process. A good kick starter to your journey ahead in the field of marketing analytics

創建者 Mayank D

Apr 06, 2020

It was a very well designed course. If anyone wants to delve into Marketing Analytics, this is a course that one should be opting as a beginner.

創建者 Sreejith M

May 10, 2020

I would like to thanks Rajkumar sir. It was an excellent course. It was like an eyeopener for me. Once again thanks for the wonderful course.

創建者 Sumuncharee

May 15, 2020

This course is very useful. If you want to learn something new or something in marketing, I really suggest this course. Love ti, thanks! :-)

創建者 Ashutosh s

May 05, 2020

I really loved this course by raj sir. I will definitely watch all the modules again. thanks sir!!! looking for advanced level of the same.

創建者 Al N B A F V

May 22, 2020

Great for people that has seen marketing in action or curious about what is marketing and what are all the different element in marketing.

創建者 Sidra J

May 12, 2019

Absolutely a wonderful and knowledgeable session. Anyone can learn from the real time examples and relate it to their marketing analysis.

創建者 TANMOY C

Apr 26, 2020

Amazing course to understand the application of analytics in the domain of Marketing. Additionally, an amazing instructor to learn from.

創建者 Ikram D

Apr 22, 2020

Excellent Course! The instructor is vey knowlegeable and detailed. You would learn all fundamentals about Marketing Analytics and more.

創建者 Angela M K

Nov 08, 2019

Thank you Raj!!! This is certainly the best crafted online course I've been to. I can feel your utmost dedication throughout the videos!

創建者 Vikrant B

May 02, 2020

Great course in terms of simplicity and applying the concepts. Loved the interactive process. A handy set of tools to use for marketers

創建者 Kushal D

Apr 29, 2020

Fun to learn. Rajkumar sir was great in holding our attention. And ofcourse, I'll remember that squash whenever I'm stuck with numbers

創建者 Johannes G A B

Apr 05, 2020

Very useful and practical information to understand some key concepts of marketing analytics. The instructor is nice and pretty funny.

創建者 Sung-Chang C

Nov 29, 2016

as a novice student, I think that marketing analytics is a valuable entry level course . thank you for offering this wonderful course.

創建者 Ankur A

May 24, 2020

I really liked the course and the content right from day 1 and I have learned many new things which I require to grow in my vertical.

創建者 Gesh K

Apr 29, 2020

Mr. Rajkumar Venkatesan is a next level teacher and He has explained this course in most simplest way ever. Worth doing this course.

創建者 Grandyka A G

May 10, 2020

great course, i recommend it to everyone who wants to know more about marketing down to the numbers and its analytical perspectives.

創建者 Abhishek S

Apr 25, 2020

One of the finest Courses I ever enrolled and completed! Thank you for making this course accessible in times of crisis of COVID-19.

創建者 Gunarathna M S D

May 26, 2020

It's great one. I learn lot of things from this course. I recommend for everyone to do this course those who interest in marketing.

創建者 PRAJWAL T

Apr 11, 2020

The course is really good. Explanation and the way prof. teaching is good. good course to have basic idea about marketing analytics

創建者 James M I

Nov 08, 2019

I learned so much about the approach behind the scenes in product marketing and the analysis of the process. Thank you very much!

創建者 Golla R

Mar 04, 2019

Mr. Raj's lecture is very understandable, course was very convenient and allows us to reset the deadline. i recommend this course.

創建者 Pranav M

May 11, 2020

Raj is an amazing teacher and a funny guy, I've learnt a lot along the way and it has helped my business ML models out A FAIR BIT

創建者 José L V W

Apr 24, 2020

Raj seems to really know about the topics, and his enthuasiast motivates you to keep going. I really enjoyed taking this course.