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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
4,427 個評分
1,304 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

熱門審閱

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1151 - 营销分析 的 1175 個評論(共 1,298 個)

創建者 Arpit R

Jul 27, 2020

wish they taught us R-programming and how to do regression

創建者 NATTHAPONG I

May 03, 2020

I wish there were more analytic exercises for every topic.

創建者 Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

創建者 Wynona R N

Apr 14, 2020

Good course! Well explained and assignments are just nice

創建者 Shabaz A

Jul 18, 2020

It was really a good course, I've learned a lot from it.

創建者 Fatima Y

Apr 06, 2020

The professor was really engaging and fun to study from!

創建者 Edwin A

Jul 09, 2020

Very good presentation of the topics by the facilitator

創建者 SHAYAN G

Jul 15, 2020

GOOD COURSE. GO FOR IT. THE INSTRUCTOR SIR WAS AWESOME

創建者 GOPUKUMAR S

May 22, 2020

Excellent materials and method of classes and lessons.

創建者 Cecil W

Jan 07, 2020

Great primer to prepare for deeper analytical courses.

創建者 Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

創建者 Rishabh J

May 31, 2020

Course was good but it got little boring in between

創建者 Phanita W

May 09, 2020

Great experience to learn about Marketing Analysis.

創建者 Kishor R G

Apr 15, 2020

This could have been more elaborate and explanatory

創建者 Kalyani S

Dec 03, 2019

Very helpful in every way. Had great time learning!

創建者 Lenin L

Jul 21, 2020

Excellent approach, only needs a bit of polishing!

創建者 AMIT B

Jul 01, 2020

Absolutely nice and understandable weekly classes.

創建者 RAHUL P

Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

創建者 Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

創建者 Sumit C

May 17, 2020

A must for the beginners. only add more examples.

創建者 Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

創建者 Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

創建者 Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

創建者 Edson J R C

Jun 23, 2020

EXCELLENT !!! ONE OF THE BEST COURSES. THANKS

創建者 Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!