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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
2,675 個評分
780 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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251 - 营销分析 的 275 個評論(共 794 個)

創建者 Dakhore K

Aug 05, 2019

It is Best course for teaching.

If some One want Lear about marketing analytic so Lear this course.

創建者 Lubana A

May 15, 2020

Learnt a lot from this course. Thanks to the course instructor. He was very clear and informative

創建者 Sahil B

Mar 22, 2018

Very Interesting and lot of new info. and methods that are used in real world. Prof Raj is great.

創建者 ANIKET A

May 14, 2020

It was truly awesome, thanks to prof. rajkumar who explained the things in funny and lucid way..

創建者 Babakhanov M A

May 09, 2020

Thank you very much! A great opportunity to learn remotely and explore new horizons of knowledge

創建者 Akash T

Apr 16, 2020

I Gained good amount of knowledge which will be very helpful for me to utilise in the industry.

創建者 KAJAL M

Apr 11, 2020

The faculty has explained everything so clearly!! Intrigued fact was learned during this course.

創建者 VIVEK K

May 04, 2020

Very Interesting and the way each and every topic explain is really very good with an examples.

創建者 Deleted A

Apr 29, 2020

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

創建者 Luis A S C

Mar 27, 2020

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

創建者 Anthony B

Nov 03, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

創建者 Vipul K K

Apr 24, 2020

It was very great learning from Coursera, everything was covered well with proper explanation

創建者 Gunjan P

Oct 03, 2017

The trainer is quite great in explaining concepts along with being very clear and engrossing.

創建者 Saurabh M

Apr 24, 2020

it was great learning , provided lots of insights on marketing and it analytics

THANK YOU SIR

創建者 Hiteshwar R B

May 24, 2020

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

創建者 Abhishek S

Apr 15, 2020

Its a really good course and Thanks to the instructor for making it very crisp and exciting

創建者 GOKUL K C S

Apr 09, 2020

it was good we had some new learning it is good if we want some learning here good platform

創建者 Janitta I

May 23, 2020

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

創建者 Sreenesh R B

May 20, 2020

Good course to understand what goes behind a marketing campaign. How to analyse market etc

創建者 Sandra S K

May 12, 2020

Absolutely brilliant course for a novice into understanding how to read between the lines!

創建者 ASHMI C

Apr 18, 2020

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

創建者 Aakash J

Apr 08, 2020

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

創建者 Manoj M

May 06, 2020

very interactive course with various real life data examples to understand the techniques

創建者 Shipali R

May 10, 2020

This course gave me lots and lots of insight about the business and the marketing world.