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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
4,516 個評分
1,327 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

熱門審閱

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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201 - 营销分析 的 225 個評論(共 1,320 個)

創建者 Adebowale O

Apr 15, 2020

It was indeed very insightful, i am very glad i took the course on Marketing Analytic.

Thanks to Raj, Squash, the Vegetable and everyone who made this online course very possible.

創建者 Holly

Apr 25, 2018

Great intro to marketing analytics, I wish it went into each topic a bit more in depth but it's just a 5 week course, so it's understandable. Enjoyable videos and easy to follow.

創建者 Eisya E

May 21, 2020

As someone who just wants to learn the basics of marketing analytics with no business education background, this course is informative, fun, easy to understand, and challenging.

創建者 Luca M

May 17, 2020

Every week I had the opportunity to review my knowledge about marketing or improve my current skills and capability to analyze data. I found this course very useful and helpful.

創建者 Pooja K

May 02, 2020

It seems simple at the beginning but later goes on to cover many interesting concepts. The prof is amazing and knows how to keep the audience engaged. Highly recommended course.

創建者 Asthsgarg

Jun 18, 2020

market analytics certification is very useful for analyzing the market trends and make market design and analyzing the brand value and brand equity is important in the market.

創建者 Gladys C

May 15, 2020

Instrutor is witty and engaging, makes the lesson alot more enjoyable. Pace of lesson was also very good. Overall, I look forward to taking more marketing lessons on coursera!

創建者 UJWALA P

Apr 22, 2020

concepts are explained clearly and are easy to understand. One thing which I liked the most is the quiz after every tutorial. It helps in learning and reviewing our mistakes.

創建者 Himanshu R R

Jul 03, 2020

It was one of the most amazing courses which I did on coursera I learnt many positive skills In understanding market and how analytics can help me in making positive impact.

創建者 Andriana P C S

Jul 28, 2020

My background is engineering and marketing is somehow new for me. But this course successfully delivered the material in a way that is easy for me to understand. Thank you!

創建者 Ranel C

Jun 09, 2020

Great course if you're a marketing manager and need to have a strategic understanding of how marketing analytics helps you measure your campaigns and make better decisions.

創建者 Anupama S

Feb 04, 2018

Loved the course content and the teaching methodology. Raj was witty and very patient in explaining the concept in-depth. The case studies and the quizzes were very useful.

創建者 Angelika C

May 11, 2020

I highly reccomend the course, a lot of excersise and knowledge. You can test what you have learned during the course. A lot of practical examples and real life scenarios.

創建者 Deleted A

Apr 16, 2018

A thorough run down of Marketing Analytics. Helpful for learners like me with no previous Marketing experience. Experienced professionals might find this course too basic.

創建者 AKSHAY S A

Apr 29, 2020

Genuinely a great course to understand the basics of Marketing Analytics. Perfectly divided into 5 weeks which lets you implement and articulate the concepts at its best.

創建者 Swanand

Apr 26, 2020

This is a good program to re look at the basics of marketing and marketing analytics. This has inspired me to learn and delve deeper into the world of marketing analytics

創建者 Bhavishya G

Jul 22, 2018

Very informative and interesting! Loved learning analytics. I built confidence in numbers. Amazing course,clears every little basic thing a person needs to start up with.

創建者 Shibasish R S

May 28, 2020

This is a great course. I've learned so many things. The best part about the course is that it involves assignment which are checked by peer and they give feedback too:)

創建者 Manikandan

Jun 12, 2020

The professor (tutor) made it very easy and clear to understand the subject. His simple english made it little more comfortable for non native speakers to understand.

創建者 Rashmi R R

Jun 02, 2020

This is a lovely course on marketing analytics. Well designed and 10/10 for the instructor, especially the way he explained all the topics. this is a beneficial course.

創建者 Pavan S

May 06, 2020

This course was the ideal Introductory material I need to explore Marketing Analytics! I now feel confident and motivated to explore more advanced courses on the topic.

創建者 Anagha S

Jun 17, 2019

the course has a nice pace and you tend to understand the concepts quite clearly. Te practice tests are made in such a manner, that you get to revise the concepts well!

創建者 Piyush B

Jun 14, 2020

It was a nice smooth process of learning starting from week 1 to the week 5. The discussion was a good platform to interact to others and the assignment was fun doing.

創建者 Dr. R G

Jun 05, 2020

The course instructor is simply a great teacher. even the most difficult concepts he taught with utmost simplicity and clarity. would love to join more courses by him.

創建者 Arkana K

Mar 25, 2019

I really liked the way Prof. Rajkumar Venkatesan made the most toughest concepts easier to understand. And I will be really missing this course and its very addictive.