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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.7
5,586 個評分
1,612 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

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SW
2020年5月7日

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
2020年5月10日

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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201 - 营销分析 的 225 個評論(共 1,599 個)

創建者 Khushi T

2020年5月1日

A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.

創建者 ATSAWADET R

2020年5月14日

It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.

創建者 Charchit S

2020年4月17日

Hi Team Coursera!

This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.

Thanks,

Charchit

創建者 Sandeep K

2020年4月29日

Good course for beginners and nice way to explain the fundamentals by Mentor.

Thanks to team cursera for their valuable inputs.

Big thanks for our mentor as their videos helps me catalyst in learning new concepts.

創建者 Shashank B

2020年7月26日

Marketing analytics course was well taught by Prof. Rajkumar Venkatesan. it was really good to learn new skill which would later help me applying the concepts that i received in future projects. Thank you coursera

創建者 yepin S

2020年12月30日

This is a very useful course for those who want to learn about Marketing, Analytics and Advertising.

I really like this professor, he made it easy to understand every single difficult points.

That's really awesome!

創建者 SRIDHAR K

2020年5月14日

A course really enjoyed doing it. The example and case study presented a very valuable and some part of the assignments are really challenging. However, part of the course looks dated, an update might add value.

創建者 Mehdi A

2020年12月26日

that was an amazing experience :) He was very friendly and kind. also materials are extraordinary, they changes my path :) highly recommended for who wants to know what is analytical marketing and practice it.

創建者 Hitesh G

2020年4月10日

This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.

創建者 TEJAS D P

2020年5月12日

Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.

創建者 Chandra M

2017年12月20日

Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.

創建者 Aizat B M J

2020年6月17日

A very efficient and effective way of learning, my experience through this online course was really resourceful. The tutor was clear and concise about his explanations and calculations. I enjoyed the course.

創建者 Akshat A

2020年4月15日

The course is very good, help me understand many new things.

Raj sir is fantastic and explained the things smoothly with very good examples

thank you so much for giving me this opportunity to learn from you.

創建者 Siddharth S

2018年12月29日

It is a very knowledgeable course. I am extremely grateful to Professor Venkatesan for teaching this course of 'Marketing Analytics' and making us understand the concepts in a sequential manner. Thank you

創建者 Jorge P

2017年8月21日

Informative, entertaining, and well laid out course on the basics of marketing analytics and how to apply them in the real world to optimize resource allocation. Enjoyed it and learned a lot. Recommended!

創建者 Divya J

2020年5月27日

This course has taught me something which I have been always wondering why happened. The experience was great. Thank you, sir, Thank you to all whoever had put their efforts and made this course happen.

創建者 Sanjeev K

2020年4月26日

It was a fabulous course. I have learned a lot from this course. The trainer Mr. Rajkumar Venkatesan is beyond my expectations. He is so good. Thank you very much for making this course available to me.

創建者 Belouche O

2020年4月3日

Great course, i recomand it to everyone that have passion to learn marketing analytics, thanx Mr Raj & Darden School of Business for this amazing course, like Raj say now it's time to take vegetables XD

創建者 Satriyo B P A

2020年12月25日

I just realised that the marketing courses that I got during I was in college 15 years ago has changed a lot. I learnt about marketing strategy in the digital era. The lesson is easy to understand.

創建者 Natalia K

2018年2月10日

Awesome course that quite lucidly explains what you must know about the basics of marketing analytics! I'm not an economist, but found this course very helpful. Thank you very much for this course!

創建者 Prathamesh S

2020年8月22日

Excellent course. The instructor is really good and explains all concepts and calculations really well. The quizzes are challenging and effective. Loved every bit of this course. Highly recommend.

創建者 Abhimanyu

2020年6月19日

Thanks for providing such a grasp of thoughts about marketing analytics. The way prof presented examples, calculations are outstanding. I was naive to analytics but I didn't face any difficulties.

創建者 Andrea R

2020年5月23日

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

創建者 Sreejith N

2020年5月31日

This is a very nice course that takes you through some interesting analytics concept - there is a good deal of problem solving or quantitatives involved which as marketers we need to get used to.