Chevron Left
返回到 营销分析

學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,159 個評分
285 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

篩選依據:

176 - 营销分析 的 200 個評論(共 280 個)

創建者 Martin L

Apr 21, 2016

Amazing course!

創建者 Jose l J O

Nov 16, 2015

Just thank you!

創建者 sanket p

Jul 22, 2017

Super Course !

創建者 Ng A W

Dec 23, 2019

Insightful :)

創建者 Amanda B

Oct 08, 2019

Great course!

創建者 ALEXANDROS S

Jul 16, 2017

very good!!!!

創建者 Alejandro L

Feb 05, 2019

great course

創建者 Santiago C

Dec 14, 2015

Great course

創建者 Jorge A

Jul 25, 2019

Superb!!!!

創建者 Leopoldo B A

Sep 06, 2017

Excellent!

創建者 Guilherme M

Jun 19, 2017

Incredible

創建者 Sadique J

May 29, 2017

Excellent.

創建者 Swati D

Jan 17, 2018

Loved it!

創建者 ankur s

May 24, 2017

excellent

創建者 Subhashree N

Mar 04, 2016

fantastic

創建者 Riddhi C

Nov 11, 2019

Loved it

創建者 Abhishek P S

Aug 20, 2019

amazing

創建者 Anuj S

Jun 29, 2017

Very We

創建者 shilpi s

Feb 18, 2017

Amazing

創建者 Vaibhav M

Dec 19, 2019

Good

創建者 Shubham K

May 19, 2019

nice

創建者 Xu T

Oct 12, 2017

good

創建者 Thanh L T

Jun 06, 2017

Good

創建者 Mayank M

Nov 21, 2017

cd

創建者 Moses M F

Jul 26, 2017

G