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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.7
5,665 個評分
1,632 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

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AG
2020年5月10日

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW
2020年5月7日

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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176 - 营销分析 的 200 個評論(共 1,619 個)

創建者 Greg H

2020年5月11日

Very excellent course! The instructor was so fantastic in his ability to describe in-depth concepts in a relatable way and I feel like i learned many skills that I can apply to my current career right away. Thank you UVA and Coursera!

創建者 Heifa B K

2018年4月5日

A very insightful course. it seemed easy at the beginning but get more complex and deeper over the sections. Mr. Raj had shown an amazing ability to explain the hardest topics, concepts and methods with much fun and easiness. keep up!

創建者 Lokesh P C

2020年8月7日

Informative, learnt a lot of new things.

The act of presentation of the topics was also fantastic, as the professor kept the students engaged and had a friendly approach.

Looking forward to learn many more subjects on this platform.

創建者 Md J I P

2020年7月29日

The journey was phenomenal. The instructor has a really good sense of engagement with students. I highly recommend to those who have a humungous hunger for learning marketing analytics. Trust me this would be your best choice so far

創建者 SUJAY K

2020年6月14日

A great course for beginners in marketing studies. this provides all the basic ideas about marketing and also the models,calculations of various parameters and experiments on marketing. Thank you for making such an amazing course!

創建者 Neerav G S

2020年4月16日

Thank you very much for this course, Sir certainly helped me develop new perspectives and gain insights. Will definitely need more practice though, but making notes alongside helps. Thank you for preparing the assignments for us.

創建者 David J

2020年8月19日

Learned the basics of marketing plus some. Understanding and knowing how to calculate Customer Lifetime Value is a must for any business. Just one of may fundamental concepts in the course. It's challenging but worth the effort.

創建者 Yewande A

2020年5月10日

The course was very insightful and fun. I have a better understanding on why it is important to understand the importance of marketing experiments that help inform better marketing decisions. I will definitely miss the squash!!!

創建者 HARSHIT K

2020年5月20日

I always thought marketing is all about pitching your product to the right audience but never thought that your selling could also be measured in such a way. A great course I would suggest every marketing enthusiasts to take!!!

創建者 Sehresh M

2020年4月25日

It is really good course, all described topics are highly important to know for everyone who working with data , information and marketing. If anyone want to know about marketing analytics I will recommend to join this course.

創建者 Hillary H

2020年11月1日

I really enjoyed this course and diving deep into the analytics side of marketing. Learning and understanding how much goes into a product and why certain marketing campaigns happen where and when they do are very interesting.

創建者 Rofif Z

2020年10月26日

Thank you for your knowledges and fun learning in Marketing Analytics Course, Mr. Raj and Darden School. As Mathematics student, this course is really helpful for me to be applied in real life and field. Cheers from Indonesia!

創建者 SHASHWAT V

2020年8月15日

Excellent course content. Has been taught from the perspective of a beginner which made it easy to understand and further develop my interest in Marketing Analytics.

Thank you Darden School of Business and Professor Rajkumar.

創建者 Renan C L

2020年5月29日

Content is not easy if you never studied market analytics. Professor Raj is Amazing and Fun - You will love him - Also You Gonna Learn Many Things - They Content is really important to business . Sure Recommend to this course

創建者 Shrinidhi R

2020年5月22日

The teaching methodology is too good. The way the course is designed with taking real-life companies marketing example is commendable job. The problems technique were also good. Definitely recommend this course to my friends.

創建者 Aurelia R D

2020年8月2日

Great course! A very good source of information and practice exercises to understand better and fix what you've just learned. Raj Venkatesan is a passionate teacher who makes enjoyable every part of the course. I recommend!

創建者 Bagas C N

2020年7月5日

It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.

創建者 Cindy B

2020年6月1日

Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.

創建者 Arpit S

2020年8月28日

Its a great course to learn. I got to know many different parameters to analyze the consumer behavior and all. It gives us broad idea about the how to use the data for analyzing the consumer behavior and their attributes.

創建者 Maxim K

2016年7月6日

Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!

創建者 Apurv A

2020年4月29日

I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts

創建者 Maleah M

2019年4月3日

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

創建者 SOUMYA S

2020年4月25日

It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.

創建者 Stuti S

2020年5月29日

It was the best experience of studying online. learning about Marketing Analytics was beneficial.

I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.

創建者 Chen Y H

2020年8月27日

This is an amazing class, thanks for Professor Rajkumar Venkatesan's great teaching. It's really helping me to learn much more marketing analytics knowledge, and now I turn to like calculating brand value and CLV. ^^b