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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.7
5,584 個評分
1,611 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

熱門審閱

SW
2020年5月7日

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
2020年5月10日

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1576 - 营销分析 的 1599 個評論(共 1,599 個)

創建者 Wedrick A E

2020年7月9日

I can't understand some of the topics and has some very vague explanations. I also don't like how the quiz are phrased.

創建者 Ximena B

2020年5月18日

The instructor doesn't delve too much to explain formulas and methods about how to handle metrics and figures.

創建者 pooja b

2020年7月16日

People are falsely giving me wrong marks in the assignment and it keeps getting hard every coming week.

創建者 Pratik P

2020年8月29日

I did not understand a little bit. The professor is contradicting himself and confusing others.

創建者 Mertcanfhun

2020年5月31日

Vague English and Overwhelmed Quiz questions while just giving one perpective to look :/

創建者 Terri K B

2020年4月16日

Waaaaaay too much work. Not a break down of all parts to pryamids/charts, only examples.

創建者 Abhas K

2020年11月17日

I was told that i dont have to pay anything but now asking for money. Useless course

創建者 Gulzhazira I

2020年5月31日

In the beginning it was mentioned that it’s free course but in the end I have to pay

創建者 Tatiana P

2020年5月9日

The practice quizzes are not constructed in the comprehensive way.

創建者 michael o

2021年1月10日

Lots of assumed knowledge, not a great course for newcomers

創建者 Bradley B

2020年4月20日

The lecturer makes this more confusing then it has to be.

創建者 La T

2020年7月17日

This evaluators of this course seems to be quite lazy

創建者 Noopur p

2020年8月9日

my peer review is still not done. this is hopeless

創建者 AAMIR G

2020年8月10日

The instructor himself not explaining well...

創建者 Yevgen S

2018年6月17日

too basic n theoretical, unnecessary jokes

創建者 Mahdi T C

2018年6月22日

This course is much more difficult

創建者 SILVANA P V R

2020年11月4日

Aun no recibo la certificación

創建者 nyinyizaw

2016年7月31日

A little be difficult for me.

創建者 melki b

2018年12月7日

pourquoi les quiz sont payés

創建者 Kanhaiya P

2020年6月24日

course is too advanve

Yes

創建者 Thierry L

2020年10月6日

Cannot unsubscribe !

創建者 Suyash P

2018年3月6日

sucks

創建者 Serina

2020年10月24日

nono

創建者 katty j t n

2021年1月16日

.