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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,111 個評分
278 個審閱

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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126 - 营销分析 的 150 個評論(共 273 個)

創建者 saurabh m

Aug 16, 2017

Awesome Course!

創建者 Chandra M

Dec 21, 2017

Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.

創建者 Holly

Apr 25, 2018

Great intro to marketing analytics, I wish it went into each topic a bit more in depth but it's just a 5 week course, so it's understandable. Enjoyable videos and easy to follow.

創建者 Sam R

Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

創建者 Thanh L T

Jun 06, 2017

Good

創建者 Evan W

Apr 30, 2017

I had a great time learning about measuring brand assets, marketing return on investment, and customer lifetime value. Thank you to Raj, his team, and that darn squash for getting me through it! Highly recommend this course to others looking for a refresher course or a solid intro to Marketing Analytics.

創建者 Surya V y

May 18, 2018

It was a really useful course, I liked the content and experiments portion was extremely useful for my internship.

Waiting for the course certificate!!!

創建者 Anupama S

Feb 04, 2018

Loved the course content and the teaching methodology. Raj was witty and very patient in explaining the concept in-depth. The case studies and the quizzes were very useful.

創建者 Abhishek B

Feb 22, 2018

Pretty good course. The professor is extremely good at explaining difficult concepts with great ease. My second class by this professor after having attended a Darden offline class in Mumbai in November'17. Looking forward to more interaction with the professor.

創建者 Nguyen T N L

Sep 19, 2017

Good course with well-written teaching material and challenging assigments. Although there are certain hard parts its content, the lecture was good thanks to the well-guiding and nice Professor. I appreciate the course and hope to apply the knowledge learnt in my real work.

創建者 ALEXANDROS S

Jul 16, 2017

very good!!!!

創建者 Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

創建者 Regina G

Apr 01, 2018

Es un curso muy bueno. Me gustaron mucho las explicaciones y me ha servido la información que aprendí.

創建者 GEMMA J

Jul 17, 2018

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career

Good luck Prof Raj

創建者 Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

創建者 Ji, C

Aug 05, 2018

Great examples from real life!

創建者 Daruri V S K

Aug 01, 2018

Made Marketing Analytics simple straight forward and interesting

創建者 Subramanian R

Sep 09, 2018

Designed perfectly with easy to understand & practical examples, good teaching and can't wait to implement this in my work.

創建者 Kitcha I

Aug 29, 2018

Very practical learning course, very dedicated instructor, highly recommended.

創建者 Waqas A A

Nov 06, 2018

Extremely valuable course, in the going market environment where big data is changing the way of how companies performed in past. learning analytics is going to provide real help in the future job and the changing dynamics of how companies analyze data and take actions. The Teacher is super awesome, very polite and friendly way of teaching and providing the key knowledge. Thankyou SIr, ThankYou coursera .

創建者 UTKARSH B

Nov 10, 2018

It's a great platform to learn. Module are very interesting and user friendly. Each and everything is explained with such an ease that it clarifies all things at once. Real time and industry based examples make the topics more relevent and practical. I will recommend this course from coursera to everyone who want to do an online certification in Marketing Analytics.

創建者 Tulasi B

Sep 30, 2018

Best learning ever

創建者 Tejas S

Oct 11, 2018

If you're looking to touch upon the various key concepts in Marketing Analytics, this course is for you. The content is laid out very neatly with enough quizzes and assignment to strengthen your basic understanding. The instructor has beautifully conducted the course with his sense of humour and fluid method of explanation.

創建者 洪一舟

Sep 02, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

創建者 Ni P C D S

Nov 28, 2018

It is a good course and it develops my insight in marketing analytics which will help me in my further career in business area