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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
4,527 個評分
1,328 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

熱門審閱

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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126 - 营销分析 的 150 個評論(共 1,321 個)

創建者 ABHAY G

May 09, 2020

This course is best for those who really want to learn about Marketing Analytics. The instructor was excellent. I did not feel any difficulty to understand his language or concept.

I really recommend this course to all of you who want to learn this.

創建者 RUSHIKUMAR R A

Jul 15, 2020

This is one of the best courses i've ever done.It is made sure that very deep and difficult concepts are not taught and at the same time the essential and usable matter is provided.Everyone should give it a try be it a beginner or intermediate.

創建者 Olayinka S O

May 10, 2020

I really enjoyed the lectures. The lecturer took his time in explaining the modules and makes me feel home while learning away from home. I have learned a lot about marketing from the course and I appreciate the opportunity given. Thanks a lot.

創建者 Christian C

Apr 20, 2020

Me gustó mucho!. La explicación era clara y dirigida al nivel que corresponde. Fue dinámico, ya que incluía partes teorías bien detalladas, actividades por hacer y la calificación entre los propios estudiantes. Muchas gracias por la oportunidad

創建者 Davor

Jun 16, 2017

Great overview of marketing analytics topics. The M=materials are comprehensive and useful and the presentations easy to follow. I like presenter's style and I think he stroke a right balance between technical details and limited amount of time

創建者 Surya b

May 06, 2020

i thoughly enjoyed the process . it was learning marketing analytics . am taking with me lot of information regarding brand personality , brand architectuure , customer life time value , and regression analysis also the marketing experiments

創建者 Xiuyan L

Jun 05, 2020

This course is suitable for marketing

beginner since I learned some technical skills in marketing analysis. Besides, the tutor uses practical and interesting cases to illustrate theories. In conclusion, I really recommend this course to you.

創建者 Ritesh P S

May 22, 2020

This course actually offers a lot to learn for beginners. I've gradually developed the interest in this field after such a knowledge enhancing course. Thanks to Raj Sir for making this online course interactive and interesting. Great job :)

創建者 Dimas P

May 05, 2020

This class is really interesting and I really enjoy taking this class even though I don't have any background in the Marketing. The instructor, Prof Raj, can deliver the material in an attractive way so that I was engaged during the course.

創建者 Mambetaliyev A

May 29, 2020

A very useful course for students who are just starting to learn about marketing and analytics. And within 5 week time period, I am sure anyone dives into this course will definitely take out some significant basics of marketing Analytics.

創建者 Dk S N S S P N

May 08, 2020

This course is fun and gives me a lot of understanding on Marketing Analytics. If you are new to this field and is interested in joining this course, I highly recommend you to join. The lectures are fun and I had learnt well in this course

創建者 SK A F

Apr 12, 2020

I am a Data Scientist of a popular Retail Brand in Bangladesh. I am not from the marketing Background. This course help me a lot to understand the business and hope my models are doing great after learning a lot of things from this course.

創建者 ARUNAV G

Jun 25, 2020

So far the best course I have come across in Coursera. Prof Rajkumar Venkatesan is a great teacher who makes things simple and easy to understand through well explained examples. I wished this course went on for longer. Thank You so much.

創建者 Tarun K S

May 23, 2020

really helped me in knowing the use of marketing analytics and how we can use it in a practical world to solve marketing related problems or to make changes in the businesses which may bring rise in our sales and achieve our future goals.

創建者 Comfort B

Apr 08, 2019

I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!

創建者 Pareshnath M

May 17, 2020

Great Insights into marketing analytics. The course modulator is very charming and keeps us the interest with varied real-life examples and solutions. Many marketing concepts are brushed up in this course along with marketing analytics

創建者 Greg H

May 11, 2020

Very excellent course! The instructor was so fantastic in his ability to describe in-depth concepts in a relatable way and I feel like i learned many skills that I can apply to my current career right away. Thank you UVA and Coursera!

創建者 Heifa B K

Apr 05, 2018

A very insightful course. it seemed easy at the beginning but get more complex and deeper over the sections. Mr. Raj had shown an amazing ability to explain the hardest topics, concepts and methods with much fun and easiness. keep up!

創建者 Lokesh P C

Aug 07, 2020

Informative, learnt a lot of new things.

The act of presentation of the topics was also fantastic, as the professor kept the students engaged and had a friendly approach.

Looking forward to learn many more subjects on this platform.

創建者 Md J I P

Jul 29, 2020

The journey was phenomenal. The instructor has a really good sense of engagement with students. I highly recommend to those who have a humungous hunger for learning marketing analytics. Trust me this would be your best choice so far

創建者 SUJAY K

Jun 14, 2020

A great course for beginners in marketing studies. this provides all the basic ideas about marketing and also the models,calculations of various parameters and experiments on marketing. Thank you for making such an amazing course!

創建者 Neerav G S

Apr 16, 2020

Thank you very much for this course, Sir certainly helped me develop new perspectives and gain insights. Will definitely need more practice though, but making notes alongside helps. Thank you for preparing the assignments for us.

創建者 Yewande A

May 10, 2020

The course was very insightful and fun. I have a better understanding on why it is important to understand the importance of marketing experiments that help inform better marketing decisions. I will definitely miss the squash!!!

創建者 HARSHIT K

May 20, 2020

I always thought marketing is all about pitching your product to the right audience but never thought that your selling could also be measured in such a way. A great course I would suggest every marketing enthusiasts to take!!!

創建者 Sehresh M

Apr 25, 2020

It is really good course, all described topics are highly important to know for everyone who working with data , information and marketing. If anyone want to know about marketing analytics I will recommend to join this course.