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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4,983 個評分
1,453 條評論


Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...



May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


1301 - 营销分析 的 1325 個評論(共 1,446 個)

創建者 Denish N P

Sep 04, 2020

Learned a lot about marketing analytics, thanks!

創建者 Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

創建者 Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

創建者 Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

創建者 Edson J R C

Jun 23, 2020


創建者 Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

創建者 Kaiquan M

May 24, 2020

good introduction to marketing analytics

創建者 Md. S A Y

May 08, 2020

Effective course but difficult content.

創建者 avaneesh k

Apr 28, 2019

More content would be more beneficial.

創建者 Wipawan S

Apr 24, 2020

This is very useful course. Thank you

創建者 Jaison M

Apr 13, 2020

Very good course . thanks to Raj Sir

創建者 Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

創建者 Hemanth R K

Feb 06, 2019

A good course on marketing analytics

創建者 Arnab G

Jun 08, 2018

nice course explained in simple way

創建者 Khammamettu N K

Aug 07, 2020

very informative , good instructor

創建者 Supraja U

Jun 25, 2020

great course. Very well explained.

創建者 Abhinav M

Oct 25, 2018

The concepts were well explained.

創建者 pranay c

Jan 13, 2016

Good Topics and learnt the unkwon

創建者 Hazrat M

Jul 27, 2020

Very good course and instructore

創建者 smriti s

Jun 04, 2020

the course is good for beginners

創建者 Syed M M G

Jan 22, 2016

Material could be more detailed.

創建者 Dr. G G

Jul 19, 2020

Good and Interesting Course....

創建者 Prachi B

Jun 25, 2020

good explanation in the videos.

創建者 Jayshree R

May 29, 2020

A really very intuitive course.

創建者 Aman T

Jul 06, 2020