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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
2,805 個評分
820 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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76 - 营销分析 的 100 個評論(共 823 個)

創建者 Soutrik

May 16, 2020

the course is very nicely made sometimes funny sometimes serious, it never lets you gets bored. Also there are quizzes in between each video so that you do not get distracted. Honestly i felt this course would be boring but it turned out just the opposite.

創建者 Lisa L

Jan 05, 2018

Easy to follow, humorous speech, keeping updated materials. It's been a pleasure taking this course, though in total it took me almost a year to finish it finally. I can understand better about the marketing and how to estimate the marketing decisions now.

創建者 Jitesh G

May 27, 2020

Its a wonderful certification course gives you detailed knowledge of MARKETING ANALYTICS. Its make you clear how you can be a marketing analytics by using various market experiments and helps you to learn consumer behaviour with some beautiful techniques.

創建者 YULIA A

May 15, 2020

I felt like some parts were missed because the professor was trying to cut his usual syllabus to accommodate the time frame of the online course, but an overall pretty great explanation. I especially appreciated the interviews at the end of the course.

創建者 KAVIKONDALA S S

May 23, 2020

Instructor is really smart in depicting the ideations which are pragmatic in nature and pure related to marketing. The best Instructor i have seen and MA being my first course, its really interesting and played with numericals with the help of squash.

創建者 Natalia B

May 25, 2020

I really enjoyed taking this course. It gave me a lot of new knowledge of marketing analytics, tools for measuring advertising campaign effect, building a brand pyramid and other useful practices. Thanks to the professor and the team for this course.

創建者 ABHAY G

May 09, 2020

This course is best for those who really want to learn about Marketing Analytics. The instructor was excellent. I did not feel any difficulty to understand his language or concept.

I really recommend this course to all of you who want to learn this.

創建者 Olayinka S O

May 10, 2020

I really enjoyed the lectures. The lecturer took his time in explaining the modules and makes me feel home while learning away from home. I have learned a lot about marketing from the course and I appreciate the opportunity given. Thanks a lot.

創建者 Christian C

Apr 20, 2020

Me gustó mucho!. La explicación era clara y dirigida al nivel que corresponde. Fue dinámico, ya que incluía partes teorías bien detalladas, actividades por hacer y la calificación entre los propios estudiantes. Muchas gracias por la oportunidad

創建者 Davor

Jun 16, 2017

Great overview of marketing analytics topics. The M=materials are comprehensive and useful and the presentations easy to follow. I like presenter's style and I think he stroke a right balance between technical details and limited amount of time

創建者 Surya b

May 06, 2020

i thoughly enjoyed the process . it was learning marketing analytics . am taking with me lot of information regarding brand personality , brand architectuure , customer life time value , and regression analysis also the marketing experiments

創建者 Ritesh P S

May 22, 2020

This course actually offers a lot to learn for beginners. I've gradually developed the interest in this field after such a knowledge enhancing course. Thanks to Raj Sir for making this online course interactive and interesting. Great job :)

創建者 Dimas P

May 05, 2020

This class is really interesting and I really enjoy taking this class even though I don't have any background in the Marketing. The instructor, Prof Raj, can deliver the material in an attractive way so that I was engaged during the course.

創建者 Dk S N S S P N

May 08, 2020

This course is fun and gives me a lot of understanding on Marketing Analytics. If you are new to this field and is interested in joining this course, I highly recommend you to join. The lectures are fun and I had learnt well in this course

創建者 SK A F

Apr 12, 2020

I am a Data Scientist of a popular Retail Brand in Bangladesh. I am not from the marketing Background. This course help me a lot to understand the business and hope my models are doing great after learning a lot of things from this course.

創建者 Tarun K S

May 23, 2020

really helped me in knowing the use of marketing analytics and how we can use it in a practical world to solve marketing related problems or to make changes in the businesses which may bring rise in our sales and achieve our future goals.

創建者 Comfort B

Apr 08, 2019

I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!

創建者 Pareshnath M

May 17, 2020

Great Insights into marketing analytics. The course modulator is very charming and keeps us the interest with varied real-life examples and solutions. Many marketing concepts are brushed up in this course along with marketing analytics

創建者 Greg H

May 11, 2020

Very excellent course! The instructor was so fantastic in his ability to describe in-depth concepts in a relatable way and I feel like i learned many skills that I can apply to my current career right away. Thank you UVA and Coursera!

創建者 Heifa B K

Apr 05, 2018

A very insightful course. it seemed easy at the beginning but get more complex and deeper over the sections. Mr. Raj had shown an amazing ability to explain the hardest topics, concepts and methods with much fun and easiness. keep up!

創建者 Neerav G S

Apr 16, 2020

Thank you very much for this course, Sir certainly helped me develop new perspectives and gain insights. Will definitely need more practice though, but making notes alongside helps. Thank you for preparing the assignments for us.

創建者 Yewande A

May 10, 2020

The course was very insightful and fun. I have a better understanding on why it is important to understand the importance of marketing experiments that help inform better marketing decisions. I will definitely miss the squash!!!

創建者 HARSHIT K

May 20, 2020

I always thought marketing is all about pitching your product to the right audience but never thought that your selling could also be measured in such a way. A great course I would suggest every marketing enthusiasts to take!!!

創建者 Sehresh M

Apr 25, 2020

It is really good course, all described topics are highly important to know for everyone who working with data , information and marketing. If anyone want to know about marketing analytics I will recommend to join this course.

創建者 Shrinidhi R

May 22, 2020

The teaching methodology is too good. The way the course is designed with taking real-life companies marketing example is commendable job. The problems technique were also good. Definitely recommend this course to my friends.