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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,204 個評分
293 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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276 - 营销分析 的 288 個評論(共 288 個)

創建者 Fred Z

Dec 06, 2015

It has great content.

A good investment of your time.

創建者 Wong, W M

Apr 08, 2017

Interesting, and helpful.

創建者 mohsen y

Nov 14, 2015

Not bad by the now

創建者 sudhira p

Feb 08, 2017

nice

創建者 Angela P

Jun 11, 2019

The professor's joke about the vegetables and squashes are very bad jokes and becomes very annoying as the class goes one. The numbers are old and should be updated. The content is very light and the application exercises are not very applicable in real life. Peer-reviews are so subjective... But i learned a few things, so not all bad I guess

創建者 Breanna B

Nov 16, 2015

The course fails to clearly explain how to use so many of the formulas that the professor just glides over in class. The quiz was far harder than it should have been, mainly because the professor failed to properly introduce and teach students to use the formulas.

創建者 András K

Apr 01, 2018

Typical university course: low level of practical understanding or usability.

創建者 Rishi

Nov 11, 2015

Difficult to follow.

創建者 Yevgen S

Jun 17, 2018

too basic n theoretical, unnecessary jokes

創建者 Mahdi T C

Jun 22, 2018

This course is much more difficult

創建者 nyinyizaw

Jul 31, 2016

A little be difficult for me.

創建者 melki b

Dec 07, 2018

pourquoi les quiz sont payés

創建者 Suyash P

Mar 06, 2018

sucks