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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
4,439 個評分
1,307 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

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AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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226 - 营销分析 的 250 個評論(共 1,303 個)

創建者 N H

Jul 31, 2020

A very engaging and insightful course filled with relevant case studies. The instructor will have you head over heels in love with the subject before you know it. :)

創建者 Ashwin J

May 29, 2020

A great learning experience. Got an insight on the integral role of data in the marketing decisions. This course was worth spending time and efforts on. Best wishes.

創建者 Aditya J

May 12, 2020

Taught well by the professor, covered all the topics in very simplistic manner.Overall had fun and get to learn very important concept related to marketing analytics

創建者 Sumit A

Apr 23, 2020

Beautifully Designed and tested course. It claims to be the basic course and it does provide the framework of the Brand and marketing experiment quite well. Loved it

創建者 Faiz A N

May 03, 2020

Was a really great course and a very detailed one. This certainly was the best online course, I have attended. Thank to Raj Sir for curating such beautiful content.

創建者 steve b

Aug 02, 2016

This course is really very in depth and is a good mix of solid theory and real world application. I think it's a must for anyone in advertising, sales or marketing.

創建者 Shaashwath V

Aug 03, 2020

Great course for good surface level and intermediate level knowledge on the basics of marketing and the numbers associated with it. I loved the regression section!

創建者 Debajyoti M

May 05, 2020

It was very information. Thanks to Rajkumar Venkatesan Sir for providing such an engaging learning. One of the best Marketing Faculty I have come across till date.

創建者 Ruchika D

May 30, 2020

It was an amazing experience. Even complex topics have been taught with a lot of simplicity which made the course easy to understand and fun to learn. Thank you:)

創建者 Bharat R P S

May 29, 2020

the course was amazing it helps me to understand a lot about marketing and how it works. but I have to review it once more to gain better clarity.

thank you .....

創建者 Fardin D

May 17, 2020

Amazing Course. Fantastic professor, cant express enough how amazing Mr.Venkatesan is. that being said, i wish there was more in-depth videos about regression.

創建者 Sabbir A

Apr 06, 2020

A very informative and interactive course that gives a clear concept of marketing analytics. Thanks, Mr. Rajkumar Venkatesan for conducting this amazing course.

創建者 saadmubashar

Jun 13, 2020

Amazing course. This is one certification that did make me work for it. Lots of numbers. Recommended for someone who is a fair beginner to marketing analytics.

創建者 Shibani D

May 06, 2020

Extremely helpful in upgrading our skills.. we learnt analytical and statistical application of the Marketing theories and strategies that we learnt during MBA

創建者 Anushka P

Aug 28, 2019

Great learning experience, teaching methods was very nice. got to learn many things and the course has helped me improve my skill set in the respective domain.

創建者 Nathan T S

Jun 28, 2020

It was a very exciting and interesting course. since all the examples offered are in real-life experience, I have got a lot of understanding of this concept.

創建者 Ranjith M

Jun 21, 2020

Its recommended for someone who wants to learn the basics of Marketing Analytics, the assignments are good way of learning concepts better. Overall very good

創建者 GOUTHAM S K

May 06, 2019

Was an excellent opportunity to shine myself and I thank the mentor and the Course ra platform for providing me a great opportunity to share your knowledge.

創建者 Asher N T N

Jul 22, 2019

I loved the course and the way it progresses. Thank you Coursera, University of Virginia, Darden School and Mr. Raj Venkatesan

I've learned a lot

Thank you.

創建者 Nirmal R

Dec 05, 2017

The course was very informative. The instructor was very friendly and covered all topics very well. I will definitely recommend this course to my friends.

創建者 Rafael J C

Jun 28, 2020

Great course, Raj explains very well all the content, The course has calculations and number but the contect is so usefull for professionals in marketing

創建者 Vishal V

Apr 21, 2020

It was beneficial to me to understand the foundations of marketing tools. I think this is a good start towards implementation of analytics in Marketing.

創建者 Surya V y

May 18, 2018

It was a really useful course, I liked the content and experiments portion was extremely useful for my internship.

Waiting for the course certificate!!!

創建者 Marcos C D F

Dec 22, 2017

Excellent course, with content very well explained. It allows to clarify some concepts and deep dive in some really interesting topics. 100% recommended

創建者 Grace L

Jul 26, 2020

Great course! I learned a lot from Raj and gained more understanding in Marketing Analytics! I'm more than excited to apply it in real life situations!