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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.7
5,665 個評分
1,632 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

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AG
2020年5月10日

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW
2020年5月7日

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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226 - 营销分析 的 250 個評論(共 1,619 個)

創建者 SHALINI K

2020年5月14日

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

創建者 Vivek S

2020年7月13日

This is one of the most well explained and important certification for any marketer. Raj has explained such a tough topic perfectly in a very easy and stress free manner. Highly Recommended.

創建者 Naima N S

2020年5月27日

Very demanding course, lots of mathematics! But it is nicely explained! However, the feedback culture was unefficient because people don't really care about giving you constructive feedback.

創建者 RAHUL_PONDY

2020年5月12日

A must learn and it is totally worth it. Level is east to medium. The concepts like CLV , Regression and others are explained in best way . 100% recommended for MBA or equivalent students.

創建者 ANUSHKA J

2020年5月1日

Thank you for teaching me this amazing course. I was scared at the beginning but then as sir explained it became easier and interesting.

Thanks again for making this course so enlightening.

創建者 Naphatsorn D

2020年7月2日

This course provides immediate knowledge about marketing analytic. However, I think the lecture note or some citing material should be given for provide better understanding to learners.

創建者 Karthik O

2020年5月22日

This course just blew my mind. It really was interesting to know how some simple and abstract topics like brand value etcetera could be precisely monitored and tweaked using mathematics.

創建者 Noah B

2015年12月28日

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

創建者 Ramil N

2020年11月30日

Hello, I received very useful information. Thank you all. Especially Jen Chick, Paul Flugel, and Paul Hunter gave a very good report. It was interesting and I will listen to it again.

創建者 GEMMA J

2018年7月16日

Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career

Good luck Prof Raj

創建者 Adyasha P

2020年6月12日

It was an amazing experience to take the course. I was an absolute beginner in marketing analytics. This course surely gave me a great start for exploring more things in this domain.

創建者 Nishant G

2020年5月21日

Very informative and enriching experience to study Marketing Analytics with such a great and humble facilitator.Thank you Coursera for this platform which is a plethora of knowledge.

創建者 Shubham C

2020年5月14日

It was a good experience to done this course from coursera that what i had learned about marketing analytics is that there are better opportunities to apply the skills in the future.

創建者 Vivek R

2020年4月24日

This course provides great insight into marketing analytics. The module is designed in such a way that you don't lose interest. Also, quiz and assignments are engaging. Great course.

創建者 Taufan

2021年3月13日

great course indeed. I learn how to calculate CLV, that is so crucial to determine marketing budget. I also learn how to build causality between independent and dependent variables.

創建者 MD A S

2020年7月5日

I learnt a lot from this course and this was just the surface of marketing analytics. I am going to delve deep into the world of analytics because this course has lit my interest up

創建者 Pimpimon M

2020年6月21日

I learned a lot from this course. This course really help me to understand and analyze about marketing.

I learn how to Building Brand Architecture, Design a Marketing Experiment etc.

創建者 CHERRY P

2020年6月4日

The course is really insughtfull and full of learning, I haven't seen this type of course which don't just provide you certificate but also provide learning with proper satisfaction

創建者 S L R

2020年6月12日

I was very happy to undergo the session given by Mr.Raj who was very helpful in teaching the topics very easily with no hurry. Loved the squash method he used. wonderful guide..:-)

創建者 Monushree G

2020年5月27日

A very insightful course for anyone interested in the marketing field. Rajkumar Sir is a very good teacher, despite being a UG 1st year student I was able to understand everything.

創建者 bandarupally r

2020年7月23日

have learned a lot about the market analytics.the topics are well assorted and exquisitely designed.All thanks to professor Raj for his effort in making us understand the concepts

創建者 Victor C

2020年6月12日

Provides a very clear and structured overview on marketing strategy, analytics and key topics. One of the best introductory course to let learners implement their learning quickly

創建者 Amitabh S

2020年9月10日

Please don't let any fear of math or analytics prevent you from doing this course. Brilliantly simplified & made enjoyable. Relevant course as this knowledge will be very useful.

創建者 Adebowale O

2020年4月15日

It was indeed very insightful, i am very glad i took the course on Marketing Analytic.

Thanks to Raj, Squash, the Vegetable and everyone who made this online course very possible.

創建者 Holly

2018年4月25日

Great intro to marketing analytics, I wish it went into each topic a bit more in depth but it's just a 5 week course, so it's understandable. Enjoyable videos and easy to follow.