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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,160 個評分
285 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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226 - 营销分析 的 250 個評論(共 280 個)

創建者 Rajeshkumar A

Jul 28, 2019

Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics

創建者 真话 陈

Dec 23, 2017

never learn this, a basic understanding of marketing. a lot of real examples show the marketing, thanks.

創建者 Ankit K A

May 14, 2018

A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.

創建者 Sandra C

Jan 11, 2016

I enjoyed the topics studied the assignments were helpful in reviewing the subject of lessons taught.

創建者 Sanjana R

Jan 11, 2019

Slightly difficult course, but the professor keeps you engaged throughout and learning is wonderful.

創建者 Trinh H T

Dec 01, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

創建者 Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

創建者 刘海硕

Sep 02, 2019

this course is really helpful for those who study marketing first time.

創建者 Ram S

Apr 26, 2017

I liked this course very much. Best part of this course was assignment.

創建者 Ralitsa T

Jun 07, 2019

I would suggest supporting the new terminology with more examples.

創建者 Muhammad S Z

Jun 30, 2019

Said course is a good starter to for learning Marketing Analytics

創建者 CHANDAN K

Aug 23, 2019

the course structure is but it should be more collaborative.

創建者 Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

創建者 Cecil W

Jan 07, 2020

Great primer to prepare for deeper analytical courses.

創建者 Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

創建者 Kalyani S

Dec 03, 2019

Very helpful in every way. Had great time learning!

創建者 Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

創建者 Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

創建者 Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

創建者 Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

創建者 Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

創建者 Avaneesh k

Apr 28, 2019

More content would be more beneficial.

創建者 Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

創建者 Hemanth R K

Feb 06, 2019

A good course on marketing analytics

創建者 Arnab G

Jun 08, 2018

nice course explained in simple way