Chevron Left
返回到 Marketing Analytics

Marketing Analytics, University of Virginia

4.5
739 個評分
191 個審閱

課程信息

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....
篩選依據:

187 個審閱

創建者 melki bouthayna

Dec 07, 2018

pourquoi les quiz sont payés

創建者 Ni Putu Cista Deviutami Sukma

Nov 28, 2018

It is a good course and it develops my insight in marketing analytics which will help me in my further career in business area

創建者 Vipin Bansal

Nov 26, 2018

Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

創建者 UTKARSH BHASKAR

Nov 10, 2018

It's a great platform to learn. Module are very interesting and user friendly. Each and everything is explained with such an ease that it clarifies all things at once. Real time and industry based examples make the topics more relevent and practical. I will recommend this course from coursera to everyone who want to do an online certification in Marketing Analytics.

創建者 Waqas Anjum Awan

Nov 06, 2018

Extremely valuable course, in the going market environment where big data is changing the way of how companies performed in past. learning analytics is going to provide real help in the future job and the changing dynamics of how companies analyze data and take actions. The Teacher is super awesome, very polite and friendly way of teaching and providing the key knowledge. Thankyou SIr, ThankYou coursera .

創建者 Abhinav Mareppa

Oct 25, 2018

The concepts were well explained.

創建者 Tejas Shah

Oct 11, 2018

If you're looking to touch upon the various key concepts in Marketing Analytics, this course is for you. The content is laid out very neatly with enough quizzes and assignment to strengthen your basic understanding. The instructor has beautifully conducted the course with his sense of humour and fluid method of explanation.

創建者 Tulasi Brahma

Sep 30, 2018

Best learning ever

創建者 Subramanian Ramanathan

Sep 09, 2018

Designed perfectly with easy to understand & practical examples, good teaching and can't wait to implement this in my work.

創建者 Dr. Prajwal R. Kafle

Sep 06, 2018

Good introductory lectures on the topics. However, as Raj repeatedly makes clear his arithmetic is terrible and thus misleading in many places. If the lectures can't be redone, at least an updated formulary with correct formula should be provided. In many places when he means percentage he uses fraction and viceversa. Otherwise, the course material is all good and informative.