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返回到 企业战略基础

企业战略基础, 弗吉尼亚大学

1,117 個評分
235 個審閱


Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple....


創建者 TM

May 02, 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

創建者 SA

Oct 16, 2017

Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.


227 個審閱

創建者 David Evequoz

Feb 04, 2019

Very interesting course. Very clear structure and usability of the given tools. Nice case studies to train practice.

創建者 BOUZENNOUNE Zine Eddine

Feb 03, 2019

The very best course on business strategy!

創建者 Jamila White

Jan 30, 2019

I enjoyed this course. Definitely learned a lot of information on Analysis that I did not know before. Will be able to use what I learn in position.


Jan 29, 2019

This is a concise course which had helped me consolidate my knowledge about business strategies and competitive positioning. Overall, the lectures and assignments are well designed for best understanding of the subject and application in the real world, for a beginner

創建者 Arjun suresh

Jan 28, 2019


創建者 Shatrughna Gehlot

Jan 28, 2019

Great learning..

創建者 Brian Lewis

Jan 16, 2019

Excellent teaching and content

創建者 Mangesh Vilas Khapre

Jan 12, 2019

This course puts our thoughts to work, simply explained and excellent case studies!

創建者 Ghamari

Jan 07, 2019

This course was prepared and organized well


Jan 07, 2019

Excellent introduction to business strategy...