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返回到 Digital Product Management: Modern Fundamentals

學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
2,956 個評分
871 條評論

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

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LK
2018年6月24日

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

SG
2020年5月21日

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

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201 - Digital Product Management: Modern Fundamentals 的 225 個評論(共 868 個)

創建者 Christian G

2019年1月9日

A good start into the topic with practical tools as a guide though. In the beginning I was in doubt but shortly you get used to the teaching style. @ the end I loved it and can only recommand.

創建者 Krishna K

2020年5月2日

A fantastic course and it takes you to the on the ground reality and the frameworks and concepts shared was amazing. One would get a solid basics in place and can hit the ground much faster.

創建者 Shahrzad S

2020年1月20日

I work as a product manager and this course was very very useful to me.

It is concise, to-the-point and practical and also gives clues about the potential useful areas to further your studies.

創建者 Mathieu R

2020年3月10日

I was looking into getting into PM, I think it s a great overview of the role with practical tools to keep in mind. Loved the course, will make more confident in my next role and interviews.

創建者 Lauren J

2020年10月19日

Professor Cowan created a super-engaging class that effectively taught me Product 101. The tests were challenging, but not impossible, which made motivated me to study and think logically.

創建者 Elizabeth A

2020年9月14日

the classes were flexible and the lecturer was very clear .There were enough real life experiences as spelt out by different guests to make for a well rounded experience.

thank you Coursera!

創建者 Sharath B

2020年6月4日

This is a terrific course that gives a great outlook on what you need to do if you want to pursue Product Management. Alex is amazing to provide great insights by giving real-life examples.

創建者 Cole V

2020年3月23日

Alex Cowan is a great host and facilitator of this product management course. I learned a lot that I can now apply to the products I manage and the new products that I will take to market!

創建者 Eric D

2020年8月14日

The learning platform was really nice and the content was excellent. Alex Cowan explains things very well, and I learned a lot about the subject. Overall I am very happy with this class.

創建者 Medha A

2019年7月18日

Great start for software product management roles. Gave a clear idea since ideation to launching of products. As PMs, it gives us a planned roadmap of how to approach product management.

創建者 Shyamala P

2017年7月30日

Some of the questions during the test are too long. Please keep it little shorter. The content and especially the leanings from interviews with top PMs is the biggest takeaways for me..

創建者 Jake

2020年11月1日

I thought this was excellent and good starting point for ideas. There are some definite themes that I found useful and cane apply immediately. Other ideas will need some more research.

創建者 Parminder S

2020年4月29日

A great course to learn about the various tools and techniques available at the disposal of a modern Product manager to improve his/her work and create more value for the organization

創建者 Sumon R

2020年3月23日

Really good perspective on modern product management with info on useful tools are techniques that are proven effective in successfully ideating,developing and delivering new products

創建者 Victoria W

2020年7月7日

The course was GREAT! I thought Alex broke down the content and provided context against the tools he shared really well! I have learnt so much and can use these tools straight away!

創建者 Galit L D

2020年7月2日

The course taught me a lot! From new concepts to best practices as product managers. Surely this is a necessary course for anyone who wants to develop a career in product management

創建者 Marcelo C

2020年7月24日

I really enjoyed the course´s content and I have learned a great deal of PM. I hope to carry on and learn even more with the next modules. Congratulations to Sam. Great presenter.

創建者 Shashi b

2019年11月10日

Excellent course, helped me know and revive the basis product management concepts. would prefer to enhance my product management knowledge using relevant courses in future as well.

創建者 Gabriel T

2020年5月17日

Great Course! A lot of good ground covered throughout. Highly Recommended! The instructor brings a wealth of information to grow as a PM. Thank you Alex and University of Virginia

創建者 Deborah K

2019年5月10日

Excellent course - great as a refresher of basic skills/knowledge and also as a intro/overview of current trends/areas with respect to data science and business models. Thank you!

創建者 maria

2019年7月1日

Very useful, great examples and tools, interesting interviews with experienced professionals and a big list of tips to better manage innovation and product development. Worth it!

創建者 Thomas S

2021年1月7日

I'm in the software industry now, without an agile background. It makes so much more sense to hear about why things are important and gain insights from industry professionals.

創建者 Yogendrasingh B

2020年11月12日

This is the best course on Digital Product Management with good examples. Also recorded lectures on discussions with experienced professionals. Thanks for this wonderful course.

創建者 Evgeny G

2018年11月18日

Great course which gave me a structured view on creation of new product and amplifying existing one. I discovered here a lot of practicable techniques and new ideas for my work.

創建者 Arbios K

2020年11月1日

I was very impressed by the way things were explained and am very happy with the things I've learned, I am looking forward in to using these things in the business I'm leading.