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學生對 弗吉尼亚大学 提供的 Digital Product Management: Modern Fundamentals 的評價和反饋

4.7
1,079 個評分
319 個審閱

課程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

熱門審閱

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

JH

Jun 26, 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

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76 - Digital Product Management: Modern Fundamentals 的 100 個評論(共 321 個)

創建者 Juan V

Mar 25, 2018

Really good. I really enjoyed the course and the ideas of Alex the instructor

創建者 sanket p

Apr 01, 2018

Very good course to beginners in Product Management, I am a Digital marketing professional who just jumped into this domain and this course is helping me amazingly to be very effective during our meetings and staying at next level while application of Fundamentals.

創建者 Prapti R

Jul 23, 2017

Brilliant course. The emphasis on running experiments to test for motivation (building MVPs) and take those validated learnings to multiple teams was my strongest take away. I am a new/ aspiring PM (wanting to move from PMM), this course really helps me with focus and lens as to how i should look at the product development process

創建者 Christopher J

Oct 11, 2017

Well done

創建者 Irina E

Dec 31, 2017

Love it

創建者 Vivek B

Aug 16, 2017

excellent insights from industry, well structured course material

創建者 Bogdan P

Oct 27, 2017

Terrific recap and clarifications even for experienced product managers.

創建者 Joby

Sep 17, 2017

AWESOME STUFF. Thank you so much Alex Cowan and Univ of Virginia.

創建者 Bharath N

Sep 18, 2017

Insightful, relevant and conceptually clear. The real life case studies with Google, LinkedIn, eBay we

創建者 Ricardo B

Sep 20, 2017

Fantastic course content and instructor!

創建者 Magda J

Dec 10, 2017

This is my first course on coursera, and I love how coursera works.

I also really enjoyed the subject matter of my course and the lecturer. I've learned so much!!

Thank you!

創建者 Heather H

May 31, 2018

Great information and refresher for the experienced product manager. I especially enjoyed the recommendations for more effective meetings as well as the perspectives on the different types of businesses and product managers. My role is extremely all over the place so the recommendations will help me put some organization to the chaos!

創建者 CHIEH Y H

Feb 04, 2018

great course for beginning to know what jobs and sense PM should have. Come to try, or you will regret missing it.

創建者 Douglas B

Sep 11, 2017

Lots to take away-love the arsenal of useable tools I have to my disposal after this course.

創建者 Max-Elie S

Mar 06, 2018

great overview of the fundamentals of project management

創建者 Robin J

May 11, 2018

Excellent course to the fundamentals

創建者 Anurag P

Mar 01, 2018

This is the first course that I have used on COURSERA with my Girlfriend. Alex was 8.5/10 according to me.

創建者 Geetha P

Jun 29, 2018

Good course for obtaining a complete fundamental overview of being a successful PM !

創建者 Monika M

Jun 25, 2017

Extremely useful course, it helps you advance in your PM career but also give you hints to upgrade any digital project you have in mind from a web page, video game, blog etc.

創建者 Jonathon G

Oct 15, 2017

Okay - so this experience has been amazing. First time through a Coursera. Great content taught by an articulate practitioner! I'm looking forward to applying these principles and techniques to my startup!

創建者 Scott S

May 23, 2018

This course was well constructed and planned to provide a great story about Product Management. I was able to come to the realization that, even though I have not held the role of Product Manager officially, I have performed many of the duties of a PM. This will provide me with confidence and more detailed approaches to my future PM roles.

創建者 Kevin G

Feb 08, 2018

Great course for overview of Product Management. You can download the videos to take with you and watch while commuting. The exercises and quizzes stimulate thought and desire for continued learning. The course also contains links to other resources for deeper learning.

創建者 Dan D

Nov 10, 2017

Great course, great content! Highly recommended for any new PM or any experienced PM wanting to flesh out their skill set. One key detail for me was what inputs you should give to each of the business teams and what outputs you should expect from them. This is important given how ambiguous the Product role can be and that you usually end up spending time filling gaps yourself to ensure success, rather than being clear what the business teams should be doing for you

創建者 Vinicius A

Jul 22, 2017

Excellent course. Recommend to anyone who already is or have interest to become a PM.

創建者 Diego C B

Jan 10, 2018

Best Course for PM in Coursera