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學生對 弗吉尼亚大学 提供的 Pricing Strategy in Practice 的評價和反饋

4.6
88 個評分
12 個審閱

課程概述

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess....

熱門審閱

IS

Feb 28, 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

UE

Jun 12, 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

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1 - Pricing Strategy in Practice 的 11 個評論(共 11 個)

創建者 Ismail A S

Feb 28, 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

創建者 Eladio M

Mar 06, 2019

Extremely good course. I learned a lot and can apply it instantly to my work

創建者 Oluyinka O

Jul 24, 2018

Very insightful course, I am very happy I came across this.

創建者 Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

創建者 Sanjay K

Sep 01, 2017

Excellent business and application oriented course

創建者 Ajit P

Sep 23, 2017

I really appreciate instructors for their hard work and dedication for sharing the material. This course summarizes the previous three courses and brings the concepts all together. Tons of practical examples. I highly recommend this course.

創建者 Ulf E

Jun 12, 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

創建者 Iskandar M

Aug 07, 2019

This course is priceless and it gets very challenging at the end. To be able to grasp all concepts taught in this course I recommend you to take the pricing strategy optimization specialization. I really really get both tangible and intangible benefits from this course. Thank you!

創建者 Danilo C P

Jul 20, 2017

I think that this case is nice, but we should have more exercises do practice on them!

創建者 Caodu B

Apr 01, 2018

This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.

創建者 Paraic M

Mar 06, 2018

This was my least favorite of the 4 courses. It felt more like busy work than actually learning.