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學生對 弗吉尼亚大学 提供的 Customer Value in Pricing Strategy 的評價和反饋

4.8
311 個評分
53 條評論

課程概述

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

熱門審閱

RK

2020年5月26日

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

VY

2018年2月18日

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

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26 - Customer Value in Pricing Strategy 的 50 個評論(共 53 個)

創建者 Ronaldo B S

2018年1月15日

Very rich content on consumer behavior and present powerfull tools to measure WTP

創建者 Wang L

2017年8月10日

it's very interesting course and you can learn a lot of new ideas !

創建者 Sebastian S

2020年12月29日

Excellent course. Good materials and entertaining professors.

創建者 Eladio M

2018年12月13日

Extremely helpful again. Congratulations for the instructors

創建者 Mikhael C

2019年5月16日

Good to have this course to increase my learning education

創建者 Matías Q

2019年8月25日

Very good course to set the basis for pricing. Thank you!

創建者 Alberto T T

2021年5月31日

Great course and awesome teachers! Thank you so much. (:

創建者 Soren G

2018年3月24日

Excellent course. Well delivered with a touch of humor.

創建者 Robinsson D

2020年3月27日

It is a very good course about this knowledge area

創建者 Mouttou N

2020年5月13日

great insight and good learning achieved !!

創建者 Sitnikov A

2020年1月16日

Understandable and practically applicable

創建者 Ismail A S

2018年1月3日

Fantastic experience and learning points!

創建者 Vikash P

2017年8月27日

Just superb. One of the best MOOCs ever.

創建者 Daryl S

2019年5月22日

Sensational learning in every way.

創建者 Idil B

2019年4月28日

Easy to follow, great instructors.

創建者 JAVIER P

2017年7月10日

excellent course

創建者 ADRIAN C

2020年4月29日

Excelente curso

創建者 Artsom K

2017年7月26日

Great course!

創建者 Diego A D

2020年6月9日

Great course

創建者 Golovkina I A

2019年12月24日

Very helpful

創建者 xavier u

2019年1月24日

VERY USEFUL

創建者 Román S R

2018年12月11日

Great!!

創建者 BELAL A A

2021年9月6日

創建者 Ambika P

2020年5月15日

Great course.

Feedback - in the final peer evaluated exercise, after we have got our grades, we should have access a sample completed exercise, so we can see the thought process as compared to our own.

創建者 Noel W

2021年3月16日

More practical examples of conjoint analysis should be shown before hitting the assignment!