Attribute Trade-offs

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Skills You'll Learn

Customer Psychology, Measuring Customer Preferences, Customer Value-based Pricing, Customer Willingness to Pay, Pricing Strategies

Reviews

4.8 (359 ratings)

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RK

May 26, 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.

EV

Jun 24, 2020

Although it needs lot of your time and efforts, it surely is totally worth of your hard work and time. Course is very well drafted and presenters have done a great job

From the lesson

Measuring Customer Preferences

Taught By

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    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice

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    Thomas Kohler

    Associate Director, Pricing

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    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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